The Construction And Development Of Internet Marketing Traffic Operation System Of JL Company

With the deepening of Internet penetration,traffic has become the most important factor in the Internet industry.Traffic seems to determine the survival of an enterprise.The Internet giants,led by BAT,have been scrambling for traffic.Tencent has 59001 million user assets and 93 percent penetration.Baidu has 430,300 user assets and 70%penetration.Ali has 303.66 million user assets,with a penetration rate of 50 percent.In addition to the competition at the traffic entrance,BAT also attaches importance to the coverage of other subdivision scenarios.In music,news,020,games and other fields,the proportion of traffic is about 50%.For Internet service agencies,at the early stage of its development is not flow as the core to the development of the company,such as from the organizational structure,more is according to the service industry,or company before the traditional way of management in the background.With the improvement of the importance of flow,the company also faces the transformation,and the operation of the traffic into the management of the company becomes an important step to be implemented.At first,this paper uses porter five model to analyze the Internet marketing services agency facing the market competition situation,help agency clearer cognitive changes in the market and the threat.Next,draw lessons from Alexander ostwald,the business model of nine main factors to analyze the different Internet marketing services industry business model,business model analysis is mainly in order to more accurate excavated in the time of the flow is king,the service broker company should be how to wind up,transformation of opportunity.At the end of the paper operating traffic modeling method to build the JL company operating model,based on the model of Angle for JL pointed out the direction for the future development.Article Angle is relatively new,at the same time,using a large number of empirical data.Through the study of JL company as you can see,the traffic operation system of the building is vital for Internet marketing services agency.System structure of the process,must first clear customer demand for traffic,and then based on the model test and optimization system.JL company use this theory to explore out the category of the drainage channels and the corresponding budget allocation mechanism,in the perspective of organizational structure and personnel management at the same time also gives the corresponding adjustment methods.Finally,the paper also gives a set up data and product platform,enhance the traffic operation efficiency.