| With the changes of the times,the continuous innovation of science and technology,the rapid development of economy,high-speed rail,aircraft put into use,so that traffic has become increasingly convenient,narrowing the province and outside,domestic and foreign distance.People’s living standards continue to improve,the general family,two or three cars is no longer wishful thinking.Material life has been guaranteed,and natural needs meet spiritual life.Decompression,cheerful mood,travel is the first choice.Coupled with the high-speed rail,and even can realize both inside and outside the province two days weekend.Therefore,the market of tourism industry will be more broad,and will gradually become an important project of economic development in the new period.Zhaoqing is rich in tourism resources,and vigorously promote the tourism industry,will certainly lead to further economic development of Zhaoqing city.Facing the new situation,how to give full play to their own development advantages,clear development disadvantage,seize the present stage of the development of the tourism industry in the face of opportunities and challenges in the development of the tourism industry,measures for the development of Zhaoqing tourism industry,and vigorously promote the rapid development of Zhaoqing Tourism industry,is the main problem to be discussed in this article.On the basis of combing and studying the literature of tourism industry development,this paper expounds the background,purpose and significance of the development of tourism industry.This paper analyzes and compares the tourism development at home and abroad,and discusses the concept of tourism industry and related theories.On the spot,we collected a lot of information from the Internet.We made a comprehensive analysis of the current first-hand information on tourism industry development in Zhaoqing,with the current situation,advantages and opportunities,and the challenges faced by Zhaoqing’s tourism industry.The advantages of the development of tourism industry in Zhaoqing are clearly defined.(1)rich tourism resources.There are abundant natural tourism resources and human tourism resources;(2)the quality of tourism resources is high.Zhaoqing has 3 AAAA level scenic spots were Xinghu scenic spots(Qixingyan,Dinghu mountain),Panlong Gorge,treasure mountain ingot AAA level scenic spot 14.(3)the tourism industry has a long history.Zhaoqing city in 1984 was assessed as "national famous historic and cultural city;Zhaoqing city in 1999 was designated as the first batch of" Chinese excellent tourism city ";in September 2004,Zhaoqing won the" Chinese inkstone "reputation;Duan is Zhaoqing’s most famous specialty," China four famous inkstone "first.In February 2011,Zhaoqing greenway was rated as "the most beautiful Greenway in China".In September 2016,Zhaoqing was granted the title of "National Forest City" by the State Forestry Administration.(4)the basis of the development of the tourism industry is good.The overall strength of tourism economy continues to grow and develops faster.Tourism development focuses on outstanding breakthroughs in brand building,tourism facilities are gradually improved,hospitality service capabilities are continuously enhanced,industry management is intensified,and tourism development environment is continuously optimized.Understand the actual situation of Zhaoqing tourism industry,combined with their own work experience,summed up the main factors that hinder the development of Zhaoqing tourism industry: cultural tourism resources development lag;tourism destination marketing level is not high;the city waterfront recreational resources development degree is not high;the lag construction basis of the tourism industry development;the tourism industry public finance investment co..Through a series of studies on the integration of relevant information,from the integrated development of Renaissance monuments of historical culture tourism resources,enhance marketing effectiveness,strengthen regional cooperation,consolidate the Pearl River Delta and the surrounding market,to expand the tourist culture oriented channels;excavate the cultural advantage,increase brand connotation,enhance regional competitiveness;integration of tourism resources,tourists increased experience;based on local resources,the use of a variety of ways of marketing;perfect city planning layout,improve the level of internationalization;put forward the development countermeasures of Zhaoqing city tourism industry of Zhaoqing City Tourism Leadership System reform. |
