Qualitative Simulation Research On Collaborative Innovation Incentives Of Supply Chain Enterprises

Under the background of economic globalization,accelerating the development of science and technology,product updates faster and faster,which puts forward higher requirements on the innovation activities of enterprises,enterprises need to pay attention to production efficiency,strictly control of the company's products and services,realize the importance and necessary of innovation.However,the enterprise innovation must invest a lot of money and the corresponding input,but also face the risk of failure of innovation,on the other hand,in the innovation of new technology and new products,need to invest a lot of time,manpower and material resources,these resources to a certain extent,will increase the enterprise funds the cost of these problems caused by the enterprise is difficult to separate innovation,especially the enterprises in the supply chain,in order to efficiently integrate enterprise resources,is bound to carry out collaborative innovation,cooperation and joint enterprise,the advantages of resources and ability between enterprises can be fully utilized,increase the chance of successful innovation,and collaborative innovation can also be effective reduce the cost of innovation,chain enterprise risks,reduce the chain enterprise innovation risk,make the cooperative innovation of enterprise competition The ability to increase,the competitive strength is enhanced,and synergistic innovation of enterprises needs to adhere to the principle of participation in investment,sharing of interests and sharing risks.Therefore,based on the goal of maximizing the advantages of enterprises,reducing the risk of enterprise innovation,saving a certain cost of innovation,and promoting the maximization of the interests of enterprises in the chain,collaborative innovation of supply chain enterprises is imperative.Supply chain enterprise collaborative innovation,to participate in this organization,from several aspects to meet the needs of consumers,at the same time to make a quick response to the market changes,which makes the formation of collaborative innovation team needs to include different professional and experienced staff,and between enterprises in cooperation and has certain independence the staff's ability,knowledge and experience are also different,so this kind of cooperation to reach the persistent state,needs to motivate members of chain enterprises,so as to effectively protect the supply chain enterprise collaborative innovation activities carried out smoothly.The effective incentive measures,on the one hand to strengthen cooperation and communication between the organization innovation,the advantages of sharing resources,on the basis of the formation of more diversified resources even more advantages,enhance the degree of fit between organizations,on the other hand,enhance the performance of collaborative innovation,makes the supply chain enterprises to create competitive advantage,achieve stability and the sustainable development of enterprises.Based on the above background,combined with relevant literature and theoretical basis of incentive,supply chain collaborative innovation,incentive and collaborative innovation,the incentive of supply chain collaborative innovation is analyzed.In the screening of supply chain collaborative innovation based on the factors that affect the use of the interpretative structural model method of hierarchy of the relevant factors,combined with the MICMAC analysis method of supply chain collaborative innovation the key influencing factors for motivation,knowledge sharing,trust degree,knowledge stickiness,technical barriers,technology transfer,the use of qualitative simulation method to construct key factors the qualitative causal relationship,and stages for the simulation of the collaborative innovation system,combined with the incentive cost and the comprehensive performance of collaborative innovation,to explore the supply chain enterprise collaborative innovation incentive scheme.