Business Model Innovation Of Yongzhou Fanceden Village

"Green" and "eco-management letter is growing in popularity,agriculture and tourism industries continue to upgrade and take ecological agriculture development path has become" a natural selection under the green economy "background.Ecological Village Ecological Agriculture System as market players more and more people's attention.Development and development of ecological village,to solve rural issues,building a new socialist countryside,accelerate the industrialization process of agriculture;to achieve rapid growth of farmers' income has very important significance.However,due to China ecological village started late,weak and small-scale enterprises,eco-farm business,leisure travel products featureless,content and meaning of the dry pan and lack of leisure and culture elements,affecting the sustainable development of ecological village to a certain extent.Ecological village business model innovation,promoting the development of ecological village has important theoretical and practical significance.Taking Yongzhou Fanceden Village for the study,summarizes the development status and researches Ecological Village,describes the overall layout,function zoning and zoning major project design village.Around the concept of the business model to business model innovation elements,structure,classification and influencing factors were integrated review model innovation,laid the theoretical foundation for this study.By Yongzhou tourism resources and ecological environment,field survey and documentation,get relevant biography,to the region of the strengths,weaknesses,opportunities and threats analysis.Yongzhou Fanceden Village,although the ecological,technical,aspects of the industry are of great advantage,but also inevitably lack of talent,lack of positioning,brand awareness is not strong enough to explore the cultural connotations of leisure,etc.It will also be lifting points and future researches Yongzhou Fanceden enhance the development of ecological village starting point responses.Finally,the ecological village promotion strategy based on business model innovation theory,carried out a detailed study of policy from the concept of innovation,management innovation,product innovation,marketing innovation and other aspects.