Analysis Of The Influence Mechanism Of Rural Tourism On Rural Nature

The report of the 19 th National Congress of the Communist Party of China first proposed the strategy of rural revitalization,and proposed to establish and improve the institutional mechanism and policy system for the integration of urban and rural development,and accelerated the modernization of agriculture and rural areas.As an important force in implementing the rural revitalization strategy,rural tourism plays an important role in accelerating the modernization of agriculture and rural areas,the integration of urban and rural development,and poverty alleviation in poverty-stricken areas.The rurality,as the core attraction of rural tourism,is also constantly changing in the course of the development of local tourism.Only by protecting the rurality can the sustainable development of rural tourism be realized.In view of this,this thesis takes rural local residents as the research object,focuses on the analysis of the impact mechanism of rural tourism on rurality,and puts forward reasonable suggestions.Firstly,based on the existing research on rural tourism and rurality,this thesis analyzes the development trend of rural tourism village and rurality combined with the theory of sustainable development,stakeholder theory,tourism experience theory and community participation theory.It is concluded that the development of rural tourism village emerges a good tendency,but rurality's development is split into the tendency of strengthening and weakening.Thus,it should analyze the influence mechanism of rural tourism on rurality to guide the development of rural tourism in a correct way,so as to protect and develop rurality better.Secondly,by referring to the relevant research conclusions of existing scholars,the thesis proposes the relationship model of tourism to rurality degree influence factors,six dimensions including the rural tourism policy level,the rural tourism environmental level,the rural tourism economic level,the rural tourism cultural level,the rural development level and the rurality degree.It also proposes the policy level of rural tourism,the environmental level of rural tourism,the economic level of rural tourism,and the cultural level of rural tourism,which respectively and positively influence the research level of rural development level and rurality degree,and the rural development level positively affects the rurality degree.These are the research hypotheses in the thesis.According to the existing more mature research indicators,the indicators were selected for each dimension of the model.The questionnaire was designed and selected three typical cases,including Shangjiushan Village,Zhaizigu Village and Zhujiayu Village,which contain basic development model of rural tourism to investigate and survey to get sample data,process the acquired data and analyze the demographic characteristics of the case.Thirdly,the initial structural equation model of the influence of rural tourism on rurality was established by using AMOS21.0 software.The final research model was obtained by reliability test,validity test,model fit test and path coefficient significance test and the following conclusions were drawn:(1)The policy level of rural tourism,the environmental level of rural tourism and the economic level of rural tourism directly have positive impacts on the level of rural development.The cultural level of rural tourism has no direct and significant positive impact on the level of rural development.(2)With the influence factors of rural tourism about rurality degree,the environmental level of rural tourism,rural development level and rural tourism culture level directly have positive impacts on rurality degree,and the three levels act as main factors about improving rurality degree.(3)The environmental level of rural tourism has the strongest effect on the rurality degree,which directly affects the rurality degree and has a positive indirect effect to rurality on it.(4)Through the level of rural development,the economic level of rural tourism and the policy level of rural tourism also have weaker indirect positive impacts on the degree of rurality.Finally,based on the research results of impacts of rural tourism on ruraliy degree,combined with the actual situation of rural tourism development in the case,the following countermeasures are proposed:(1)Establish a sound rural tourism policy to protect the legitimate rights and interests of villagers.(2)Continuously optimize rural tourism environment,improve the ecological environment and the level of social environment.(3)Strengthen the rural tourism's economic construction and safeguard local economic interests.(4)Promote the development of rural tourism culture and improve the cultural quality of villagers.