Research On Development Strategy Of LC Company

Development strategy is the guidance of realizing sustainable development and the key of enterprise management.In the face of the current complex market situation and the internal environment of enterprises,how to actively seek enterprise development strategy and rapidly enhance the core competitiveness of enterprises is an important subject that China's high-tech enterprises need to face.LC company is a high-tech enterprise in intelligent city and transportation construction industry.Based on the theory of strategic management,this paper aims to formulate a suitable strategy for LC company's development.The purpose is to provide the basis for business management decision-making,improve the pertinence and effectiveness of enterprise decision-making,so as to enhance the market competitiveness of enterprises in the future development.In this paper,the problem-oriented approach is taken as the research idea.By means of literature review,internal document review,questionnaire survey,interviews and other methods,basic information is obtained and LC company is studied in depth.Based on the theories of strategic management,operation management and management economics,the macro-environment of LC company is analyzed by PEST analysis method.It is believed that while the external environment provides good policy support and development opportunities for LC company,it is also faced with risks of economic growth and industrial investment slowing down.Look up the relevant industry data reports,analyze the development of the industry,and use Porter's Five Forces Model to analyze the environment of competition.By analyzing the internal environment of LC company,it is concluded that the company has strong advantages in technology,resources,qualification,capital and complete industrial chain,but is faced with problems such as single business,customer dependence,intensified competition and irregular operation and management.The SWOT is used to analyze the development environment,so as to determine the vision and mission of the company,define the strategic positioning and strategic positioning,and design the development strategy from two aspects of business strategy and functional strategy.Finally put forward the implementation guarantee of the strategy.