The Impact Of Proactive Personality On Entrepreneurial Intention:Mediating Role Of Entrepreneurial Opportunity Recognition

With the continuous expansion of college enrollment and the increasingly severe employment situation,more and more college students choose to start their own businesses,and entrepreneurship has become the employment choice of more college students.Entrepreneurship can not only solve the employment problems of college students and others,but also promote the development of science,technology and social economy.Therefore,entrepreneurship has become a hot topic in management research,and more and more scholars are committed to the study of personality and entrepreneurship.Entrepreneurship is a planned and conscious behavior,which plays an important role in the decision to create a new enterprise.Many studies on entrepreneurial intention find that individual factors and environmental factors jointly affect the entrepreneurial intention of individuals.Personality is an important aspect among the individual factors influencing entrepreneurial intention.In recent years,proactive personality has attracted more and more attention from researchers.Existing studies show that proactive personality has a positive impact on both organizations and individual variables.How about the mechanism of proactive personality on entrepreneurial intention? At the same time,the identification of entrepreneurship opportunities is the beginning of the process of entrepreneurship,and it can also affect the individual's entrepreneurial intention.Only by identifying and identifying entrepreneurship opportunities,individuals can start their own businesses.In addition,the role of entrepreneurship environment can not be ignored.Based on the personality trait theory,planned behavior theory and social cognition theory,this paper used literature research,questionnaire and empirical analysis to explore how initiative personality affects entrepreneurial intention through entrepreneurial opportunity identification and how entrepreneurial environment plays a moderating role in it.Empirical research shows that: firstly,proactive personality has a significant positive impact on entrepreneurial intention;Secondly,entrepreneurial opportunity recognition plays a partial intermediary role between proactive personality and entrepreneurial intention,that is,proactive personality has a positive impact on entrepreneurial opportunity identification,and entrepreneurial opportunity identification also has a significant promoting effect on entrepreneurial intention.Thirdly,entrepreneurial environment plays a positive regulating role in the relationship between opportunity recognition and entrepreneurial intention.Fourthly,entrepreneurial environment can regulate the mediating effect of proactive personality on entrepreneurial intention by identifying entrepreneurial opportunities.The innovations of this paper are as follows: On the one hand,the research of this paper widens the perspective of personality traits in the study of entrepreneurial intention and provides theoretical reference and empirical basis for improving individual entrepreneurial intention.On the other hand,by introducing intermediary variable ——entrepreneurial opportunity recognition and regulating variable——entrepreneurial environment,this paper improves the theoretical model,systematically studies the relationship and mechanism between variables,and provides new research references for the study of entrepreneurial intention and entrepreneurial behavior.