Internet Marketing Strategy Research Of Beijing Unicom

The ever-changing Internet age of technology,The Internet is like sunshine、air、and water that permeate all aspects of our lives,Internet marketing transformation in all walks of life has blossomed everywhere,The marketing model is undergoing essential changes,Traditional marketing models are not enough to meet the needs of most consumers,Beijing Unicom as the operator of the network infrastructure service provider,Will have to adapt to market trends,Continue to promote Internet transformation,Constantly adapt to the market,Optimize issues in current marketing strategy development,Ensure the sustainable development of the company.This paper is based on the theory of Internet marketing thinking and strategy combination,Combining the current situation of Beijing Unicom’s Internet marketing and existing problems,In-depth analysis,Discussed the necessity and urgency of Beijing Unicom’s continuous promotion of Internet marketing transformation,Then,there are problems in the formulation of current marketing strategies,Based on consumer demand,Explain from the new market segments,formulate differentiated marketing strategies and products according to market segments,optimize the construction of Internet contact channels,effectively counteract competitors,improve brand image,and improve service quality.Finally,the organization and guarantee of the implementation of the strategy are summarized and summarized.This paper hopes to conduct an in-depth study of Beijing Unicom’s Internet marketing strategy,On the one hand,it seeks a practical and feasible way for Internet transformation for China Unicom,Accelerate the reform of the Internet,Realize the real "five new" Unicom dreams at an early date,At the same time,it also has a new upgrade to its own marketing planning capabilities,Achieve higher corporate value and career dreams.On the other hand,I hope that I can pass the research,Provide some reference for other scholars and operators market strategy makers interested in internet marketing,Help them develop their own business development strategies.