| For the moment,the development of the tea industry in Chibi has achieved unprecedented success.However,it cannot be blindly optimistic.Due to the characteristics of the industry itself,the enormous business opportunities and economic benefits inherent in it have not yet been effectively developed.As long as the potential business opportunities within the company can be fully exploited,it will inevitably bring about great impetus to the development of related markets.At the same time,for this industry,it needs to face many serious problems at the same time of its development.This article attempts to use the tea industry development strategy of Chibi for the topic of the thesis,using SWOT analysis to analyze the layout of Chibi tea enterprises as the object of study,based on actual visits and research to obtain real data as a basis,through scientific and effective analysis methods,Relevant issues are studied,and we seek to find ways to effectively solve the problem.This article is divided into five parts.The first part is a series of generalizations of the research background,significance,content and methods of this article through the academic interpretation of previous experts and scholars.The second part mainly studies the basic theory of tea research.The third part gives a high profile and summary of the development achievements of the tea industry in Chibi,which will pave the way for the following analysis of the development potential of the tea industry in Chibi.The fourth part uses the SWOT matrix to analyze the status quo of the tea industry in Chibi.In combination with the SWOT matrix analysis,the influencing factors affecting the development of the tea industry in Chibi are obtained.The last part is based on the above content and proposes effective opinions and suggestions on its development.For the research content,this article is to further analyze the advantages and disadvantages of the development of the tea industry in Chibi,through the study of the tea history and culture in Hubei,the characteristics of tea in Chibi,and the status quo of the industry,and analyze the development of the entire tea industry and enterprises in Hubei.Problems,propose countermeasures,under the premise of comprehensive investigation and understanding of the actual situation of the Chibei tea industry market and the use of scientific analysis methods,from the aspects of policy,industry self-discipline and distribution channels,improve the quality management system and standardization,machinery productivity,and regional radiation Six aspects of the extension industry chain summarize the development requirements that the Chibi tea industry needs to be able to maintain long-term and stable development.In addition,I hope that I can provide useful reference for the follow-up scholars. |