Research On Effective Governance Of China’s Shared Bicycle Market

In recent years,under the background of the continuous upgrading of information technology such as the Internet,big data and mobile payment,and the implementation of the “Internet +” strategy and the “mass entrepreneurship and innovation” policy,the development environment of China’s shared economy has been continuously optimized and improved.Since Premier Li Keqiang proposed the concept of “sharing the economy”,the concept of “sharing and collaborating” has been further popularized.Shared economic innovation models such as “networkabout car” and online short-term rental are produced in China,flourishing in a short period of time,and forming a large market share.These have played an obvious role in driving and demonstrating the burgeoning of the shared bicycle market in China,which has given birth to the shared bicycle market in China.At present,the academic community still has controversy about the nature of shared bicycles.The debate is whether it belongs to the sharing economy,that is,whether sharing bicycles is a sharing economy or just a pseudo-sharing economy for bicycle rental.There is still no consensus on the sharing nature of shared bicycles.By combing and examining the research literature and results of sharing concepts and sharing economy at home and abroad,it can be seen that the current academic community has not yet defined a unified definition of the sharing economy.This also makes it difficult to understand the nature of the shared bicycle and shared bicycle market.How to understand the nature of shared bicycles and their markets requires further theoretical research.The innovation and rapid development of shared bicycles effectively alleviated the “last three kilometers” problem of the general public.At the same time,as a lowcarbon,environmentally friendly,intelligent and convenient mode of travel,sharing bicycles has actively promoted the development of a “green healthy” economy.The development of the shared bicycle market requires effective governance rules,which will not only stifle innovation,but also achieve effective governance effects,aiming to provide a healthy and sustainable development environment for the shared bicycle market.However,the problem of inefficient management of the shared bicycle market in China has become increasingly prominent.In the shared bicycle market,there are frequent “market failures” such as excessive bicycles,vicious competition among enterprises,excessive operation and management of enterprises,and uncivilized riding by users,which have caused hot issues such as hardships for deposits and disputes over user rights.The development of China’s shared bicycle market has fallen into the predicament of user disorder,corporate default and government failure.Therefore,in the face of the practical problems of inefficient management of the shared bicycle market in China,how to achieve effective governance of the shared bicycle market,and which subjects need to actively participate in the governance process? More importantly,how can the market play a decisive role and better play the role of the government to promote the development of the shared bicycle market? These problems need to deeply explore the root causes of market inefficient governance,and then further explore and practice innovative ways of market governance.This paper explores the nature of shared economic thinking,using property rights theory and contract theory to clarify the nature of shared bicycles and their markets.It is considered that shared bicycles are different from shared cars,shared houses,etc.,which are "an economic model based on the Internet platform where individuals or organizations share idle resources to share usage rights." And to distinguish between the supply side and the demand side of the sharing,use this new perspective to determine whether the shared bicycle belongs to the shared economy.This article clarifies that the controversy arises because it confuses two questions: Is there a shared nature of shared bicycles? Or the nature of the shared bicycle market? This paper believes that shared bicycles realize scanning code sharing on the demand side,which belongs to the type of shared consumption.Therefore,the shared bicycle has the characteristics of demand side sharing,and the nature of the shared bicycle market is the time sharing intelligent rental market of shared bicycles.This paper then uses descriptive statistical analysis methods and case analysis methods to illustrate the current status and problems of the development of China’s shared bicycle market,and the supply and demand analysis method and the demand price elasticity analysis method are used to analyze the characteristics of the shared bicycle market based on the supply and demand perspective.Through the main line of "how to deal with the relationship between the government and the market",this paper analyzes the development dilemma of the shared bicycle market falling into the coexistence of "market failure" and "government failure".This paper analyzes the reasons for the inefficiency of governance from the perspectives of improper handling of government and market relations,government failure and low social participation.It demonstrates that under the current situation of user disorder,corporate default and government failure,China shares the bicycle market.Inefficient governance is inevitable.Finally,based on the comparative analysis of traditional market governance ideas,this paper discusses the transformation of China’s shared bicycle market governance ideas and the practical application of multi-center collaborative governance ideas.At the same time,this paper provides effective policy recommendations for solving the development problems of China’s shared bicycle market from the three aspects of giving full play to the government’s leading role,strengthening market governance,and implementing multi-party joint supervision and governance.In order to realize the effective management of the shared bicycle market in China and promote the orderly,steady and sustainable development of the shared bicycle market.