Study On Marketing Strategy Of Mact Brand

In recent years,with the influence of economic transition and guide of country's policy,the number of public company and size is keep increasing.Many public companies are planning to reorganize through merging,to reach the purpose of strategic arrangement,industrial upgrading,and scale's expansion.Some of these public companies,ignore the potential risk of target corporation and merging itself when promoting the merging and reorganization,without reaching the expected results,it increases enterprise's operating risks,it is no mean feat.In 2003,XLKJ began to transit into the field of function electronics.After the production of Changzhou first phase project.Functional material revenue is keeping increasing,until 2017,which became the main resource of company performance.In order to enhance the effect of transition,XLKJ is planning to increase its core competence in the field of function electronics.However,XLKJ doesn't have much experience of acquisitions,how to manage the risk of merging,achieving the expected goal has become the top urgent problem that needed to be solved.Based on the above background,studying the case of XLKL merges QHDZ has theoretical and practical value.this article is aimed at providing the results of research for public company's reference,in order to reach this goal,this article summarizes the risk of merging management's basic theory,which explains the process of merging risk management;Then introduces the basic situation of XLKJ merges QHDZ,and explains the reason and plan of merging.Identifying the risk factors of merging by applying diligence and expert consultation,which sums up 11 risk factors in three stages,confirming index system of multilayer analysis method.Using the expert consultation to confirm risk factors weight again,giving the results of the whole risk merging comments by applying fuzzy comprehensive evaluation and quantitative and qualitative of merging risks.Finally,according to risk identification and risk assessment,combination of the actual situation.targeted measures of merging risk index is pointed out.