Company X Agricultural Products Community O2O Project Feasibility Study

With the application and development of Internet technology,mobile phones gradually beyond the desktop computer to become the largest Internet terminal,the Internet has entered the mobile Internet era.At the same time,agricultural products,network sales are gradually being accepted.In the Internet+ agriculture environment,compared to the traditional agricultural products sales market limitations and homogeneous sales,e-commerce platform business model is undoubtedly for enterprises to develop a broad market.However,the reality of the traditional agricultural products market deep-rooted,people's consumption habits of curing,low degree of standardization of agricultural products,logistics development is not perfect,food safety problems,lack of talent and other issues,greatly limiting the development of agricultural e-commerce business model.But,in recent years,agricultural products O2 O gradually rise,which can be described for small and medium-sized agricultural company.X is a small agricultural products trading company with organic and fruit wholesale and retail business.In recent years,X companies in the traditional agricultural product sales market stagnation,eager to take measures to break through the bottleneck.This paper analyzes the present situation and the existing problems of the current agricultural products,and discusses the opportunities and direction of the small and medium-sized enterprises to develop the commercial projects of agricultural products at the present stage.Based on the current situation of X company,according to the theory and practice of the combination of ideas to the principle of e-commerce business,the basic concept of project management as a guide to the establishment of small and medium-sized enterprises based on community-based service units O2 O online and offline e-commerce platform business model Further analysis,from the platform operation and positioning,platform operation strategy,team organization construction,cost investment estimation,profitability analysis,risk analysis and prevention and control and other multi-angle argument.And finally get the feasibility of small and medium enterprises to establish community O2 O e-commerce agricultural products business model feasibility conclusion.Based on the project management theory,this paper hopes to establish a feasible e-commerce business model of agricultural products on the line,and provide commercial reference value for the innovation model of agricultural products circulation and the e-commerce marketing of agricultural products.