A Study On Precision Poverty Alleviation In Rural Internet Finance

Rural finance is a weak area in China’s financial market.Although the country has implemented many reform measures,the governance effect of the overall policy is less than ideal,and the plight of rural finance still exists.This shows that relying on traditional finance to invigorate the rural financial market is not feasible,and it is urgent to input fresh blood and build a new rural financial order.Compared with traditional finance,Internet finance has the characteristics of universality,which can improve the accessibility of rural finance and stimulate the potential vitality of rural economy.Combining rural Internet finance with targeted poverty alleviation can help the rural poor to increase production and income,and achieve poverty alleviation.In this paper,starting from the present situation of the current Internet financial precision for poverty alleviation,from the perspective of the rural poor,build the rural poor Internet financial technology acceptance model,designed the questionnaire,and through the field survey 305 effective samples are obtained.SEM data analysis results show that the structure equation using characteristics and perceived usefulness,perceived ease of use,and positively related subjective attitude,is negatively related to the perceived risk present,and perceived usefulness,perceived ease of use positively related,subjective attitude and behavior intention,perceived risk and behavior intention to present negative correlation.Integrated SEM analysis results of structure equation are presented in this paper to strengthen the construction of rural credit information data platform,the Internet financial and depth of the agricultural industry chain integration,optimize the risk control mechanism and perfect the relevant laws and regulations construction,the popularization of financial education and maintain the interest of the poor advice,provides reference for rural financial support Internet accurate poverty alleviation.