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Research On Technology Innovation Strategy Of Jv Software Company

Posted on:2020-07-06Degree:MasterType:Thesis
Country:ChinaCandidate:J J MaoFull Text:PDF
GTID:2439330602450608Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Technological innovation strategy is a series of strategies that software companies take to achieve their technological development goals in order to keep pace with other enterprises in the same industry.The formulation of technological innovation strategy is to make the best strategic choice by analyzing the internal and external environmental conditions of enterprises.The implementation of technological innovation strategy includes the design and adjustment of enterprise's organizational structure,control information,corporate culture,product and operation.The success of a technological innovation strategy depends on whether the enterprise can always carry out the strategy of its own choice.Only through effective implementation of technological innovation strategy can enterprises maintain relative leading edge in competition with other industries in the same industry.Jv software company is an e-commerce platform business with online education as its main business.It is the deputy director unit identified by UNESCO in the field of Internet education,and is the platform provider of the Internet service industry in China.In 1996 the company was founded in Changsha,founded in the beginning of the formation of the development of "modern communication integration" and "innovative and enterprising" as the characteristics of long-term,adhere to independent innovation,constantly studying new technology and new product research and development,to create a vertical platform internet education every stage of Education for under 18 years of age in Internet plus education in the industry,to provide one-stop service for students Chinese education.Based on the self-developed O2 O platform,the company subdivides service objects on the basis of this service platform,and provides exclusive personalized services to different educational age groups.The company is constantly exploring the way of development.The company is gradually developing into an independent R & D high-tech group with clear objectives,sound management system,excellent product quality,deep cultural accumulation and continuous improvement of technology.This paper holds that: JV software company in the "Independent R & D + Cooperative Development" under the strategic guidance,in the internal establishment of technology-related systems to form a technology innovation culture,outside the enterprise,schools and other technical cooperation,can effectively improve the demand team personnel business level,improve the accuracy of demand research,to ensure that products in line with customer expectations.Through human resources and personnel training Program integration of resources,training,introduction,recruitment and other talent system can effectively improve the current technical team independent R & D level,through the cooperative development of the way can enhance the company's overall technical capabilities,enjoy more technical dividends brought about by the greater market share.Enterprises themselves to establish a service mechanism,strengthen cooperation and exchanges with external enterprises,can effectively improve the marketing team and technical Support service team overall capacity level,the establishment of a normalized service mechanism,always to serve customers in the top position in the work.
Keywords/Search Tags:software industry, technology innovation, Strategy Research
PDF Full Text Request
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