Study On The Development Strategy Of Chaozhou Tea Industry

Tea industry is the dominant characteristic agricultural industry of Chaozhou,one of the pillar industries of rural areas,the main source of economic income and the main channel to increase income and get rich for farmers in mountainous and mid-level areas,and plays an important strategic role in the economic development of Chaozhou.In recent years,the local government attaches great importance to the development of the tea industry,and has issued a series of policies and measures.Chaozhou is one of the most important tea producing areas in Guangdong province.The development quality of tea industry not only influences the development of local economy and society and the income of tea farmers,but also influences the development and growth of the whole tea industry in Guangdong province.Tea industry has its own particularity and complexity.In the face of complicated and complicated competitive environment at home and abroad and new situations and problems emerging in the process of development,its development strategy must be adjusted accordingly with the change of internal and external environment,so as to obtain the advantageous position in the competition.Based on Chaozhou tea industry as the research object,this paper to enterprise strategic management theory and western economics theory as the instruction,from the historical evolution of the Chaozhou tea industry development,on the basis of investigation of Chaozhou tea industry development present situation,analyzes the macro environment for the development of Chaozhou tea industry and the indu stry competition environment,and the Chaozhou tea industry development the advantages and disadvantages,opportunities and threats of a more in-depth analysis,put forward the overall train of thought on the development of Chaozhou tea industry,strategic vision and safeguard measures,so as to provide reference for development of Chaozhou tea industry.This paper is divided into six parts: the first part is the introduction,which explains the background and significance of the research topic,the research status and research methods at home and a broad.The second part mainly introduces relevant concepts and the ories,which lays a theoretical foundation for the writing of the following thesis.The third part mainly introduces the historical evolution,development status and existing problems of Chaozhou tea industry.The fourth part analyzes the macro environment,competitive environment,advantages and disadvantages,opportunities and threats of Chaozhou tea industry.Based on the above analysis,the fifth part puts forward the strategic choice and safeguard measures for the development of Chaozhou tea industry.The sixth part is the conclusion and prospect,on the basis of the summary of the full text,analysis of the shortcomings of this paper and the prospect of future research.