Research On The Improvement Of Customer Manager System Of XY Bank Wuhan Branch

With the development of economic globalization and financial globalization,the development of commercial bank market gradually expands,but the market competitiveness is further enhanced.In order to adapt to the change of living environment quickly,commercial banks need to constantly explore new management mode,advanced methods and means to adjust the organizational structure and business process.Therefore,the system of account managers is of great significance in this era.The emergence of the account manager system is well adapted to the changing needs of the market,the arrangement of the market system,and the design of the organizational structure of the bank.Therefore,the account manager system represents a fundamental change in the management concept of commercial banks.Account Manager System The essence is a customer-centered management system to provide customers with comprehensive and quality financial services.It is mainly created to meet the needs of customer relationship management.At present,the pace of reform of China's commercial banks is gradually accelerating,and the competition is increasingly fierce.It is more necessary and urgent to adjust and innovate the organizational management system,especially for the account manager system.Based on this background,this paper takes Wuhan Branch of XY Bank as a case,takes the marketing theory,service marketing theory and incentive theory of commercial bank as the theoretical basis,deeply studies the current situation of the bank's account manager system,tries to find out the problems and reasons of the account manager system in Wuhan Branch of XY Bank from the aspects of the construction of account manager team and the development of account manager system.At the same time to provide other joint-stock commercial banks to implement and improve the system of account managers some ideas and references.