An Empirical Study On The Influence Of Internet On Interactive Integration Of Circulation Service Industry And Manufacturing Industry

With the arrival of the fourth Industrial Revolution,the Internet,as the leading force,gradually penetrated into the circulation service industry and manufacturing industry.On the one hand,manufacturing enterprises realize seamless docking with circulation service industry based on big data,cloud computing and so on.On the other hand,circulation service industry uses the Internet to integrate online and offline demand to realize personalized customization.The Internet has close the relationship between distributors and manufacturers,which makes the boundary between the two industries more and more blurred,and the degree of integration is deeper and deeper.It can be seen that the Internet has become a catalyst and booster for the interactive integration of circulation service industry and manufacturing industry.So,as the basic resources of enterprises,how does the Internet affect the interactive integration of circulation service industry and manufacturing industry? After the introduction of Internet resources,what is the interactive path between circulation service industry and manufacturing industry? And whether the impact of the Internet on the interactive integration of circulation service industry and manufacturing industry in different regions with different levels of economic development will change? The answer to the above question constitutes the main research content of this paper.First,this paper constructs a coupling coordination model,and calculates the coupling coordination degree of circulation service industry and manufacturing industry in all regions of the country from 2009 to 2016,which is used as a representation of the fusion degree of the two.From the results of the calculation,the integration of circulation service industry and manufacturing industry in the whole country and all regions showed a fluctuating upward trend between 2009 and 2016,but the regional difference was obvious,and the overall trend showed the step-by-step characteristics of east high and west low.Secondly,it theoretically analyzes the influence path of the Internet to promote the interactive integration of circulation service industry and manufacturing industry.The Internet can promote the interactive integration of circulation services and manufacturing by reducing transaction costs,expanding market demand and promoting technological innovation,and this role is likely to be influenced by the degree of external marketization and government industrial policies.Thirdly,by constructing the intermediary effect model and the regulatory effect model,this paper empirically tests the above theoretical assumptions.The empirical results support the theoretical hypothesis that the integration effect of the Internet on the circulation service industry and manufacturing industry is achieved by reducing the transaction cost between enterprises,improving the level of technological innovation of enterprises,expanding the market demand,and the degree of local marketization and government policy support play a positive regulatory role in the process of promoting the interactive integration of circulation service industry and manufacturing industry.In addition,the estimation results of the subregion show that the intermediary effect and the regulation effect test have been passed for the east and central regions,and the intermediary effect and the degree of marketization in the eastern region are larger than those in the central region.For the western region,although the improvement of the level of Internet development,the reduction of transaction costs,the expansion of market demand and the improvement of technological innovation all promote the integration of the two industries,this promotion effect is direct and there is no intermediary effect.The degree of marketization and the regulatory effect of government policy are also not significant.Fourthly,put forward the policy suggestion to promote the interactive integration of circulation service industry and manufacturing industry under the background of Internet: by continuously improving the level of Internet construction,improving the information level of circulation service industry and manufacturing industry,speeding up the transformation and upgrading of industry,speeding up the process of marketization,and creating a good industrial development environment to promote the interactive integration of circulation service industry and manufacturing industry.