Research On The Development Strategy Of Qingdao Hengxing Data Center

With the rapid development of internet,big data,cloud computing,internet of things and other industries,the demand for data storage,exchange,computing and other applications is increasing.The high demand of Internet industry is the main driving force of IDC market.The development of artificial intelligence,cloud computing and other emerging fields has pushed up the domestic demand for network and made the Internet traffic continue to grow high.Especially recently,due to the impact of the COVID-19 epidemic,in order to ensure students' academic performance,the ministry of education requires students to take online courses;Companies have switched on telecommuting.The widespread spread of distance education/office has created a greater demand for data center "delivery" capabilities in the short term.The growing network applications have impacted the traditional IDC industry: with the market and users' increasing demands for IDC services and the trend of diversified ecological development,the original single product service in a single region is no longer suitable for the future development.Qingdao Hengxing Data Center belongs to Qingdao Hengxing is the largest self-built IDC in Shandong,the main products and services for the cabinet rental services,server hosting,leasing services,bandwidth rental,value-added services and other hardware services.At present,the company's computer room space accounts for less than 30%,power consumption accounts for more than 50% of the total cost,and the company's annual profit is less than 200000 yuan,which shows that the operation of star data network is facing great challenges.In this paper,several common theories and methods in enterprise strategy analysis theory are combined with objective data to make a comprehensive study on the internal and external environment of Qingdao Hengxing Data Center.The company's advantages and disadvantages,opportunities and challenges and other subjective and objective factors are carefully analyzed.In terms of external environment,there are many favorable policies for the opportunity data center.State policy support;A good partner;Abundant campus resources,etc.External threats have competitors joining too many and so on.In terms of internal environment,the company has strong technical strength;Employee mobility is low;High education of core employees;Low physical cost.Internal disadvantages include the shortage of employees;Weak communication ability of enterprises;Enterprise profit single product and so on.On the whole,the company has more opportunities than threats and more advantages than disadvantages,so it should adopt diversification strategy.In combination with the practical situation of the company,the author suggested the company to ensure that the original business on the basis of efforts to develop new business,quickly preempted market segment after clear strategy,from the human resources,research and development ability,the enterprise should pass these three aspects the specific strategies and measures of strategic Suggestions are given,hoping to have certain help to the development of the company.Finally,the thesis makes a summary and outlook,if the relevant development strategy can be implemented,the enterprise will usher in rapid development.