A Study On The Construction And Evaluation Of Credit Environment In Tourist Attractions

Under the background of building a good faith society all over the country,it is very important and necessary to build a good tourism integrity system,build a good tourism environment and evaluate the integrity status of scenic spots in the new era of tourism.As an important support of tourism integrity system,the integrity environment of scenic spots has great influence,prominent role and far-reaching significance.This paper closely combines the problem of "lack of tourism integrity",focusing on how to carry out the construction of tourism integrity environment and how to evaluate the situation of tourism integrity.From the perspective of "credit management",this paper discusses and sorts out the general ideas of the construction and evaluation of the integrity of scenic spots,and makes field visits to typical scenic spots.By using literature research,Delphi method,analytic hierarchy process,interview method and questionnaire investigation method,the main content,form carrier and method of the construction of the integrity environment in the scenic spot are summarized,the integrity evaluation index system is designed and constructed,and the index empowerment is completed accurately.The case study of Dujiangyan Qingchengshan scenic spot in Chengdu is carried out The main conclusions and theoretical contributions are as follows:First of all,we need to deeply explore the factors involved in the integrity of scenic spots,and build an innovative evaluation index system including four first-class indicators,16second-class indicators,and 44 third-class indicators,including government tourism authorities,scenic spot operation management units,tourists,scenic spot businesses,local residents and other multi-body.Secondly,based on the "model" rating design,the rating table of scenic integrity evaluation is made,and the actual case points are introduced for empirical analysis.In the case site of Dujiangyan Qingcheng Mountain scenic spot,we conducted 3field surveys,issued 425 questionnaires,used 5 types of information collection methods(wechat micro blog,telephone,interview,website,books and newspapers,etc.),6 types of communication and interview subjects(tourists,government departments,businesses,scenic area operation and maintenance management institutions,local residents,travel agencies,etc.),and collected 81 data.The results show that there is a high agreement.Finally,the promotion and application of the "evaluation model" will promote the comprehensive realization of social and economic benefits,social welfare benefits,ecological and environmental benefits inside and outside the scenic spot,and effectively solve the dishonesty caused by interests.In order to promote the academic community to further explore the specific structure and internal mechanism of multi-dimensional integrity of scenic spots,the paper makes a theoretical attempt to study the general integrity evaluation index system and classification of various scenic spots in China.