| By the Guangdong Provincial Party Committee led the "three old" transformation as an important part of intensive land use and livable urban and rural construction of the important task,related to the overall economic and social development JZ City,there are significant and far-reaching significance.CH Real Estate Group Co.,Ltd.in JZ City,"three old"transformation project to actively participate in,take a lot of renovation project.YM commercial real estate project is CH real estate group commitment JZ city "three old"transformation project,this article in the form of business plan on the YM commercial real estate project research,for the CH group similar projects,for the "three old transformation"project Has a reference.This paper studies YM commercial real estate project in the form of business plan,analyzes its market competition environment,project orientation,marketing strategy,project operation,financial profitability,risk and benefit,so as to clarify the feasibility and profitability of the project.Whether the project is worth investing.From the policy environment,the development of commercial real estate is subject to certain obstacles,developers need to "keep a close" policy vane,in the policy "survival"during the better enjoy the convenience of policy conditions in the regional environment,the target market has a good Of the economic development foundation,according to the analysis of the Porter five force model,YM commercial real estate projects still have a good competitive advantage.This paper uses the SWOT analysis method to discuss the advantages and disadvantages of YM commercial real estate project in eastern Guangdong,opportunities and challenges.And the positioning of the project and marketing strategies to start a specific discussion.YM commercial real estate project according to the planning and construction,the project is expected to start construction in June 2018,plans to complete the main project in June 2020,plans in October 2020 to complete the residential environment supporting the construction,plans in January 2021 project completed delivery Owners use.According to the master plan of YM commercial real estate project,this paper discusses the organizational structure,staffing and main work flow,project management process and so on.After the financial analysis,YM commercial real estate has a good profitability,the project net present value is high,the internal rate of return is high,the project payback period is relatively fast,the ability to resist risks is very strong.The estimated net profit NPV=91,559.69 million;the internal rate of return IRR is 41.71%,and the estimated return on investment in the project is estimated at RMB3,061,186,000,The discount period is 3 years.Through the risk forecasting and risk management strategy analysis,it is concluded that the project has high anti-risk ability.Therefore,the project is profitable. |
