Research On Development Model Of Agricultural Products E-commerce In Jiansanjiang Administration Bureau

As a traditional agricultural country,China's agriculture plays an important role in the whole national economy.In recent years,the state has vigorously promoted the construction of agricultural modernization,raising the level of agricultural production to a new height.As an important commodity grain base in China,the total grain output of Jiansanjiang Administration reached 12.88 billion jin by the end of 2017,accounting for 1/80 of the whole country,1/8 of the whole province and 95% of the total grain commodity rate.However,at present,the industrial structure of Jiansanjiang Administrative Bureau is single,and it is difficult to adapt to the development of market economy.With the decrease of grain prices,sales become difficult,which has a direct impact on the economic development of the region and the economic income of growers.In recent years,the integration of agriculture and Internet industry has also made great progress,which has created conditions for the development of agricultural e-commerce.In order to promote the economic development of the region and increase the actual economic income of the people,we should seize this favorable period,adjust the structure of agricultural products related industries,increase the development of agricultural products in the e-commerce industry,reduce the costs and circulation links in the process of agricultural products trading,build the brand of the region and increase the added value of products.Based on the actual situation of agricultural production in Jiansanjiang Administrative Bureau,this paper conducts a comprehensive analysis and Research on the development of agricultural product e-commerce mode in Jiansanjiang Administrative Bureau by questionnaire survey,relevant information consulting,consulting relevant experts.This paper makes a theoretical analysis of the composition,characteristics and modes of agricultural electronic commerce,introduces the advantages and disadvantages of agricultural electronic commerce,summarizes the development of agricultural electronic commerce in China,analyses the development of agricultural electronic commerce in Jian Sanjiang Administrative Bureau and the currentsituation of relevant modes,and finds out the development of agricultural electronic commerce in Jian Sanjiang Administrative Bureau.According to the actual situation of Jiansanjiang Administration Bureau,this paper designs several e-commerce modes of agricultural products suitable for promotion in this area,namely "family farm + cooperative + direct marketing" mode,consumer customization mode,merchant-to-merchant mode,online and offline integration mode,and puts forward countermeasures for the development mode of agricultural products e-commerce of Jiansanjiang Administration Bureau.To promote the healthy development of e-commerce of agricultural products through the combination of modes,improve the government's support for e-commerce industry of agricultural products,unite well-known e-commerce platforms,improve the network payment system,strengthen the construction of network infrastructure of e-commerce industry of agricultural products,increase the construction of brand of agricultural products,strengthen the construction of logistics system of agricultural products,and leisure agriculture In order to provide some theoretical support and reference for the development of agricultural products e-commerce industry in Jiansanjiang area,we should combine industry with industry,improve the network penetration rate and strengthen the information service of online agricultural products sales.