Research On The Key Issues Of A.Korkunov's Chocolate Products In China

With the continuous development and deepening of the Belt and Road,the rapid development of Russian-Chinese trade.There will be good market prospects for Russian products to enter the Chinese market.The increase in per capita disposable income means that consumers from the past to eat a good meal to eat a good meal,the consumption of high-end food will be more and more,such as chocolate products.Russia is a chocolate product production,consumption of large countries,its products have their own advantages and characteristics.The rapid growth in the number of Russian citizens traveling in China,the number of jobs,and the deep understanding of Russian chocolate products by the Chinese have led to a growing demand for their chocolate products.Based on such a trend,the author is subject to A.Korkunov commissioned a study and analysis of the key issues of the company's chocolate products to expand the Chinese market.Includes the following research work.First,the relevant literature is reviewed,including the general situation of RussianChinese trade,the study of transport under Russian-Chinese trade and the optimization of transport routes.On this basis,the idea of the research work and the structure of the thesis are determined.Second,a brief description of the history and value of chocolate,through the data obtained to analyze the global chocolate market,to show the future of global countries and China's chocolate consumption demand.According to the questionnaire,the analysis of the Chinese and Russian chocolate market,the analysis results show that there are more chocolate manufacturers and chocolate products in the Russian market compared to the Chinese market.An analysis and study of consumers ' chocolate preferences showed that consumers preferred branded chocolate and chocolate with nuts and hazelnuts.Third,a brief description of the Russian chocolate manufacturers and their products,especially for A.Korkunov company,chocolate products and the financial situation of its enterprises were analyzed and found very suitable for Chinese consumers.Fourth,through the next five years of chocolate consumption forecast data,it is expected that the future of Chinese consumers on chocolate consumption will remain a stable state,according to the development of A.Korkunov's target sales plan for chocolate products to open up the Chinese market.Fifth,taking into account the habits and transport needs of Chinese consumers,the design of the corresponding highlight of the Russian chocolate products packaging display boxes and transport boxes.Sixth,proposed to China-Europe return train,air transport and other cross-border transport methods to achieve A.Korkunov company chocolate products from Moscow,Russia to different provinces and cities in mainland China cooperation business transport scheme;for cooperation business requirements to provide urban distribution needs,discussed the use of China's postal and road problems related theories and algorithms,reasonable set up storage center.The result of the above work will be as A.Korkunov chocolate products into mainland China decision-making reference,which is the purpose of this paper.This article has 42 pictures,24 tables and 100 references or articles in the paper.