A Comparative Study Of Exhibition Economy Between China And Germany

The exhibition economy is a booming sunrise industry,and its development can create high economic and social benefits.Although China’s exhibition economy started a little late,it has developed rapidly and has become an important engine to promote regional economic development.How to guide the development of China’s MICE economy,innovate the path of MICE economic development,and accelerate the transformation from "the big exhibition country" to "the powerful exhibition country" has become a topic of concern for the exhibition academic community.Germany is a exhibition powerhouse country,The scientific planning of exhibition venues,the talents training system is perfect,the industry associations and the government collaborations complement each other.Comparing the development of China’s and Germany’s exhibition economy,it is helpful to explore the shortcomings in the development of China’s exhibition economy,and thus promote the sustainable development of China’s exhibition economy.As the largest developing country in the world,China has the potential to develop a vast exhibition economy and become a world manufacturing center,providing an opportunity for the further development of the exhibition economy.The exhibition economy plays an important role in promoting trade cooperation,optimizing industrial structure,and increasing employment.A comparative study of China-German exhibition economy development can provide experience for China’s exhibition economy development,further optimize the industrial structure of the exhibition economy in the context of the new economic normal,and promote the high-quality development of the exhibition economy.Guided by Marxist economic theory,this paper uses the relevant principles of Western economics,and reviews the current situation of China’s and Germany’s exhibition economy development by reviewing the development of exhibition economy.The relevance degree model empirically analyzes the development status of China’s exhibition economy.Finally,on the basis of learning from the experience of German exhibition economy development,it puts forward some countermeasures and suggestions to promote the sustainable development of China’s exhibition economy.At present,China’s exhibition economy is developing rapidly,the construction of the venues is in full swing,and the transportation network is constantly improving.However,compared with the development of Germany’s MICE economy,there are still many shortcomings.The main manifestations are: National exhibition industry associations are missing,industry self-discipline needs to be strengthened;The structural talents of exhibition professionals are unbalanced,and the exhibition services need to be optimized;the absence of government is occasionally happening,and the marketization needs to be improved.China’s exhibition economy is still in the growth stage,and there are challenges for overseas exhibition companies to compete,There are also opportunities for the “Belt and Road Initiative” and the shift in the focus of the world’s exhibition economy.Therefore,in the process of the development of China’s exhibition economy,we should be down-to-earth and move forward..Adhere to the path of green development,accelerate the structural reform of the industry;conform to the integration of "Internet +" and exhibition economy,innovate the development form of exhibition economy;give full play to the role of the market,coordinate the relationship between the government and the market;actively go abroad to participate in exhibitions and promote exhibitions "Going out";establishing and improving laws and regulations related to exhibitions,strengthening patent protection for exhibition brands;cultivating high-quality exhibition professionals and optimizing talent introduction mechanism.The development of China’s exhibition economy should focus on cooperation and exchanges with foreign countries,learn from the experience of developed countries in the development of exhibition economy,and promote the progress from the "the big exhibition country" to "the powerful exhibition country".Transforming government functions,deepening the administration of decentralization,giving full play to the role of the market,promoting the branding,internationalization and diversification of the exhibition economy,building the exhibition city,and promoting the development of business conferences.