Research On The Loss Factors Of Member Enterprises Of Chengdu C Industry Association

Business associations,as non-profit social organizations,play a pivotal role in China economic development and are a bridge that connects the government with enterprises,the government with society,and enterprises with enterprises.Business associations as the medium,the government grasps the state of enterprise development through business associations,which is the source of data collection and provides industry data basis for related policy formulation.At the same time,enterprises quickly,accurately and effectively comprehend national industry policies,local related industry policies and preferential policies through business associations.Within business associations,enterprises communicate with each other to know about the development status of company,business profile,business requirements,and other opportunities for cooperation.In 2015,General Office of the CPC Central Committee and the General Office of the State Council issued the "General Plan for Decoupling of Chambers of Commerce and Administrative Organs"(Zhongbanfa [2015] No.39),requiring business associations to regulate charging behavior and operate independently.Under the background of decoupling,business associations are required to achieve independent accounting and self-management operations.Business associations face serious challenges for maintaining their own development.Business associations are made up of corporate members,who are the cornerstone of industry development.Therefore,it is important to maintain the stability of members and explore the factors of loss of members of business associations.At present,the problem of membership loss is a major problem for business associations.This article takes Chengdu C Business Association as an example,and designs from the four dimensions of the description of the association's staff,the description of the association's information services,the description of the association's external communication,the description of the association's paid service and business activities.Collected data from C business associations who have lost member companies.The data were analyzed by exploratory factor analysis and confirmatory factor analysis for factor concentration analysis.Descriptive statistical analysis of factors concentrated in each dimension.Then construct correlation analysis and regression analysis between factors.The study found that(1)the four dimensions of association staff description,association information service description,association external communication description,association paid service and business activity description all had an impact on association member business loss.(2)The factor enrichment profile in four dimensions is 10 factors,which are the professionalism,initiative,stability,update of information services,understanding information,professional information,internal activity exchange cooperation,External activity exchange and cooperation,The usefulness and rationality of paid services and business activities have an impact on the loss of member companies of the association.Among them,member companies are more concerned about the update of information,professional information,external activity exchange,and the professionalism of association staff Sex four factors.(3)The factors of professionalism,professional information,internal and external activity exchange and cooperation,and paid services and the rationality and usefulness of business activities are positively related to the other three dimensions.The association should attach great importance to these factors.Finally,based on the research results,it proposes reference solutions for industry associations.