Research On Training System Of The Marketing Personnel Of DP Based On Competency Model

With the rapid development of China's economy,the enterprise form has gradually changed from labor-intensive to knowledge-intensive.Meanwhile,talent-ed employees have become the core competitiveness of enterprises,so the development of human resources has been paid more and more attention to.The theoretical research of competency introduced by the West and its practice have become an important part of modern human resource management.As one of the six modules of human resource management,staff training is playing an increasingly important role in strengthening the human capital of enterprises and enhancing their core competitiveness.How to link competency model and training system organically is one of the important research areas of human resource management.DP company,which was founded in 1972,has become the top three of ceramic industry up to now after 48 years.But since 2017,because of the soft market circumstance caused by the depression of the real estate industry and the upgrade of the Us-china trade war,the ceramic industry has been experiencing the impact of the overall market downturn.How to improve the comprehensive quality and professional proficiency of marketing personnel is now one of the big problems in DP company that needs to be solved.The thesis takes the marketing team of DP company as the research object.The chapter of literature review,which deeply studies relevant competency and staff training theory,provides a synoptical theory foundation for the follow-up research.The present situation of marketing personnel training in DP company is analyzed through questionnaires and behavior event interview,and then the main problems and their causes appear.The marketing personnel competency model for DP company is constructed by interviewing the outstanding personnel and the ordinary personnel under the theory of behavior event interview together with the prophase theory.On this basis,the training system is optimized and designed according to the actual situation of DP company,including the systematic improvement of the training lecturer system,training course system,training system,training process system and training platform system.On this basis,the training system is optimized and designed according to the actual situation of DP company,including the systematic improvement of the training lecturer system,training course system,training system,training process system and training platform system.At the same time,from the four aspects ofleadership concept,corporate culture,organizational structure,resource support,the implementation of the training system is described.The training system constructed on the basis of competency model provides comprehensive solutions for the training of marketing personnel in DP company,which plays a vital role in building high-quality marketing team.At the same time,the construction of competency model provides a scientific and effective theoretical basis for other modules of human resource management,and also provides important talent support and guarantee for DP's 100-year strategy.