Developing Strategy Of Fenghui Technology Co.,Ltd

In recent years,with the rapid development of China's economy and upgrading of industrial structure,especially the vigorous rise of e-commerce and express industry,smart express box(SEB)industry has been developing rapidly.At the same time,more and more domestic new entrants are entering the market,industry competition will be increasingly fierce,the domestic SEB enterprise will face the huge pressure of competition.Many SEB enterprises pay high attention to enterprise development,and regard it as important decision factors that decide enterprise's survival or not.How to determine the service content and the development direction,how to find the market breakthrough,these are questions that all SEB enterprises must reply.The paper has studied Fenghui Technology Co.,Ltd developing strategy.First of all,this paper reviews and summarizes the theories related to the strategic management of enterprise development,and puts forward the research content and research methods of this paper.And then,using the PEST analysis,Potter five forces model,SWOT analysis method,this paper analyses and evaluates the company's macro strategic environment,the industry competition situation,and the internal quality and ability.Then on the basis of the analysis of the former,combined with the actual situation of the company,the strategic mission,vision and strategic objectives of the development of the company are formulated.Moreover,we believe that: the growth strategy is the general strategy of the company's development;focus strategy is the company's management strategy;the functional level strategies include brand strategy,marketing strategy,product strategy and talent strategy.Finally,the paper puts forward the corresponding implementation steps from five aspects,including organizational structure,internal innovation mechanism,human resources,cultural innovation and market development.This paper studies Fenghui Technology Co.,Ltd developing strategy by using relevant theories of company strategic management,and identifies the future business objectives and trends of the company from a high-level perspective.This research will improve the management pattern,the optimization of enterprise better resources,improve the market strain capacity and risk control ability,and improve the competitiveness of Fenghui Technology Co.,Ltd.Further more,this paper has a comprehensive,universal,authoritative guiding significance for other SEB companies.