Research On The Influence Of "Internet +" On A Company's Profit Modelon

Nowadays,the world is dominated by information technology.E-commerce has mushroomed rapidly under this background.Traditional industries are facing various challenges.In such a severe situation,enterprises need to adapt to the development of the times and make changes.Only in this way can enterprises achieve steady and long-term development.Product similarity and technology similarity are very high in the industry.If it is difficult to meet the challenge only by relying on traditional price wars or large-scale expansion,it is very difficult to have a place in today's market,so it is very necessary to make corresponding reform plans.In particular,the profit model of enterprises needs to be changed.The profit mode is very important for the household electrical appliance industry and even the manufacturing industry.The profit models of the traditional household appliances industry are all single,but with the development of the society,this mode can no longer meet the increasingly diversified demands of consumers,and if it can not be changed in time to adapt to this change,enterprises will inevitably die out after that.Therefore,enterprises need to further innovate and optimize the profit model.The concept of "Internet +" has been infiltrated into all fields since 2015,and many enterprises have made changes with the Internet.However,some enterprises have not understood the essence of the Internet and the degree of application is not deep enough.The change is not smooth,and even the risk of bankruptcy finally lies in the unreasonableness of the profit pattern.It is not suitable for the development of enterprises.The profit mode is very important to the manufacturing enterprises.Whether the change is smooth or not will directly affect the future development of enterprises.This paper takes a company as an example.First,it elaborates the background and significance of the research,summarizes the relevant research status at home and abroad,summarizes the related concepts and theories to provide a theoretical basis.Secondly,it comprehensively analyzes the profit model of a company under "Internet +",and expounds the change of a company's profit mode.This paper analyzes the framework and characteristicsof a company's "Internet +" profit model from the motivation of innovation,and then evaluates the profit model of a company under the "Internet +",and builds the evaluation index system of profit mode,and analyzes the three indexes of profitability analysis index,profit forecast analysis index and profit mode composition analysis index.A comprehensive evaluation of the profit model of a company under the "Internet +".Then,according to the evaluation,we find out the advantages and disadvantages of the profit model of a company under the "Internet +",and analyze the three aspects of profitability,profit forecast and profit pattern.Finally,we get the research conclusions and optimization suggestions.We hope to study the innovation and transformation of the profit model of a company through this article.It can provide positive reference value for household appliances industry and other industries.