Based On Competency Model Of M Direct Selling Enterprises Marketing Personnel Recruitment Plan Design

As a form of new retail,direct selling is very different from the traditional industry.Direct selling enterprises have experienced ups and downs since they entered China in the 20 th century and obtained legal industrial and commercial registration.Nowadays,how to regulate the operation and management of direct selling enterprises has become a hot topic in today's society.After the rights and health incident in December 2018,on February 14,2019,the ministry of commerce suspended the approval and filing of direct selling,strictly allowed access,and intensified the investigation and rectification of enterprise violations.This is both a pain and an opportunity for the direct selling industry,and only the surviving enterprises can welcome the spring.Human resources are the core resources of an organization,so modern enterprises pay special attention to human resources management and gradually make it professional and systematic.Recruitment,as one of the important modules of enterprise human resource management,has a far-reaching impact on the development and management of human resources in the later stage.The quality of recruitment determines the level of talents of enterprises,affects the market competitiveness of enterprises,and determines the quality of enterprise management.Since competency and competency model put forward,in all aspects of business management in recent years has made remarkable achievements,academic and management at home and abroad are committed to the development of theory and model,development and application.Now by more and more enterprises use it as an important part of human resource management theory and methods.Based on the literature data to conduct the thorough research to the competency and competency model,and found suitable for direct post competency model theory of marketing personnel.This article by direct marketing concept and also gives a detailed description and analysis of the characteristics of the direct selling enterprises,based on the talent demands of direct selling enterprises and traditional enterprises,as a feature of this writing,especially the direct selling enterprises marketing personnel and marketing personnel to the different characteristics of,analyze the characteristics of the direct selling industry marketing personnel competency model creation.Based on the direct selling enterprises core talent recruitment,marketing as thetheme,based on the competency model,based on a legal compliance framework of direct selling enterprises layout premise condition,the analysis about the present situation of the marketing staff recruitment,found the problems of direct selling enterprises marketing staff recruitment,combining the reality of direct selling enterprises internal and external environment,and the future development trend of direct selling enterprises,research is more suitable for the direct selling enterprises marketing staff recruitment plan,in the direct selling industry to better development for the enterprise,offer effective human resources support,The analysis and conclusion of this paper have certain guiding significance for M direct selling enterprises and even similar enterprises to recruit talents.