Research On Business Model Innovation Of WS Notoginseng Trading Platform Company

With the improvement of people's living standard,people begin to realize the importance of health.Influenced by the novel coronavirus in 2020,in order to further scientific guidance,we should give full play to the unique advantages of Traditional Chinese Medicine in the prevention and treatment of new coronavirus,and promote good results in medical treatment.The novel coronavirus novel coronavirus pneumonia novel coronavirus control and treatment center in Wuhan has been put forward in the notice on the recommendation of the Chinese medicine protocol in the treatment of pneumonia in the new coronavirus infection.Notoginseng,the Chinese medicine protocol recommended by the new type of coronavirus infection pneumonia is used as an auxiliary prescription.The ancients said: "there are ginseng in the north and notoginseng in the South".Among them," notoginseng in the South" refers to notoginseng in Yunnan.The scale of the transaction of March 7th is gradually expanding with people's health awareness.Especially in recent years,the growth is very rapid.However,there are many problems in the development of China's notoginseng market,such as the information asymmetry of the transaction between the two sides,the non transparency of the transaction process,the imperfection of relevant laws and policies and credit system,and the low efficiency of cross regional circulation.These problems seriously hinder the development of China's notoginseng market.With the development of science and technology,customer needs are diversified and personalized.The original business model is no longer suitable for the development of WS company.Based on this background,based on the theory of business model innovation,this paper analyzes and studies the business model of WS notoginseng trading platform company,solves the problem of WS company's competitiveness promotion,and tries to combine the theory of business model innovation with the industry of notoginseng.First of all,this paper summarizes the research results of business model theory at home and abroad,analyzes the connotation of business model from the definition of business model,constituent elements,business model innovation power and business model innovation approaches,analyzes WS company by using nine elements of business model,and points out the problems of WS company's business model.Secondly,according to the theory of business model innovation,WS company's business model innovation approach is divided into modular innovation and systematic innovation.Try to solve the problems of WS company,such as insufficient power support,inaccurate market positioning,single profit model,low customer satisfaction,etc.Finally,through the questionnaire survey,according to the financial and non-financial performance of the business model innovation path recommendations for a half year follow-up observation of the dynamic evaluation,the results show that WS company's business model innovation,improve customer satisfaction.At the same time,the improvement of customer satisfaction makes WS company's operating revenue rise.