Research On Performance Management System Of Marketing Staff Of HB Pharmaceutical Enterprise

Performance management is one of the important links of modern human resource management.Scientific and effective performance management can promote the enthusiasm,initiative and creativity of employees,improve the internal management level of enterprises,and ultimately help enterprises achieve long-term development goals.Under the increasingly fierce competition in the pharmaceutical industry,an efficient marketing management team can help the company gain a competitive advantage in the promotion of new drugs,the management of drug sales channels,the maintenance of new and old customer relationships,and market analysis.Performance management can effectively combine corporate strategic goals with personal goals,and promote marketers to achieve company goals on the basis of improving their own performance levels.This thesis is divided into six chapters.The first chapter is the introduction,which mainly introduces the research background,research ideas and methods,analysis of research status at home and abroad,and research content.The second chapter introduces performance management related theories.The third chapter introduces HB Pharmaceuticals.Status and the status quo of the performance management of marketing personnel;Chapter 4 analyzes the performance management problems of HB pharmaceutical company marketing personnel and the reasons for these problems;Chapter 5 optimizes the design of HB pharmaceutical company marketing personnel performance management,from the overall conception and optimization principles And optimization content in three aspects;Chapter 6 describes the countermeasures and safeguards of the performance management of marketing personnel of HB Pharmaceutical Company.In this thesis,through questionnaire surveys and field interviews,it is found that the performance management of BH pharmaceutical companies' marketing personnel is disconnected from performance management and strategic goals,the performance evaluation standards are unreasonable,the performance evaluation index design is incomplete,the performance management lacks two-way communication,and the single evaluation subject and results Application is not comprehensive.In response to the above problems,a comprehensive analysis of BSC and KPI analysis methods was used to clarify the ideas and principles of marketer performance management.The strategy of HB Pharmaceuticals was decomposed and extracted from four aspects: finance,customers,internal processes,and learning and growth.The company's key success indicators were extracted,and then marketers' key performance indicators were extracted.Finally,the questionnaire survey method and the analytic hierarchy process were used to set the weights of each indicator of the performance management of the marketing staff,and it was suggested that the communication of senior management support,performance evaluation should be strengthened,the marketing appraisal appeal system,and the marketing staff performance management should be improved.The reward and punishment system and the importance of optimizing the division of sales areas to ensure the implementation of the performance management system.In the optimization scheme proposed in this paper,the swing weighting method can also be integrated into the balanced scorecard method,so that the improvement of the performance management of marketing personnel of HB companies is more scientific and reasonable.At the same time,the performance management of marketing personnel of HB pharmaceutical companies is also improved in this article.This study has certain reference significance for the rational construction of performance system of local pharmaceutical companies and the scientific implementation of performance evaluation.This article studies the performance management of the company's marketing personnel from the perspective of HB's overall strategy.It is more systematic and comprehensive than the previous evaluation system with performance evaluation as the core.When extracting key indicators of marketing personnel,BSC and KPI are used The combination of analysis methods has formed an evaluation index system that can take into account the interests of the company and marketing personnel.