Research On The Tourism Products Development Of GUANEGOU Scenic Spot

Recent years has witnessed the rapid development of tourism,which is a pillar industry in many regions and promoted by the growth of national economy,the improvement of public transportation facilities and the development of information technology.The development trend of the whole market economy is beneficial to the tourism industry,the development of which in a certain region is closely related to the supply of tourism products,which are the most important influencing factors to ensure the sustainable development of tourism economy.Guanegou scenic spot,at the junction of Qinghai Tibet Plateau,Minshan Mountain system and the west of Qinling Mountains,is located in the south of Gansu province and administered by Dangchang County of Longnan City.There are various topographies and natural landscapes in the scenic spot,taking natural scenery as the main style.Dangchang County,where the scenic spot is located,has abundant tourism resources.Dangchang Guanegou Tourism Development Co.,Ltd.,under the guidance of the whole county tourism development strategy,is responsible for developing tourism product.Since the establishment and opening of the scenic spot,the number of tourists is increasing day by day and has increased by leaps and bounds in recent years due to the development of various tourism resources in the scenic spot.The problems concerning insufficient tourism products such as single tourism products,limited participation and lack of local cultural penetration exert a influence on the driving effect of the tourism economy in currently warming economic situation.The problems facing the development of Guan Egou scenic spot is how to make a reasonable layout for the development of scenic tourism products and develop tourism products with high market resilience.Using the RMP analysis method,the paper first analyzes the tourism resources of Guanegou scenic spot,and then analyzes scenic spot market by means of field investigation and questionnaire deigned for tourist satisfaction survey according to the collected tourist information and statistical analysis.Finally,the paper analyzes the advantages and disadvantages of scenic tourism products.In conclusion,Guanegou scenic spot,which is under the administration of the local government and developed mainly by the government,has abundant tourism resources,the rapid development of which can be strengthened by administrative power.However,a new mechanism is needed to pool various economic forces involved in the tourism development and develop effective tourism products which can be transformed into tourism products,thus promoting the development of the tourism industry.