| As a Chinese saying goes,"One country’s soil and water nourish one country’s people",and one country’s soil and water nourish one country’s culture.The bright landscape culture between Haidai embodies a beautiful city-Zibo.Zibo,as the former capital of Qi State,a vassal of the pre-Qin Dynasty,is a city with a long history,and occupies a special position in the development history of human civilization.In this land,Jiang Taigong laid the foundation for the development of Qi,Guan Zhong reformed and opened up to the outside world,Yan Ying ruled the country with rites and music,Xuanwei flourished with stars shining,Ji Xia learned palace,and a hundred schools of thought contend,all of which created a prosperous age of culture.With the rapid development of urbanization,the city gradually loses its own unique characteristics.Among the excellent traditional Chinese cultures bred by the 5,000 years of Chinese civilization,the culture of rites and music,as an important foundation,not only shines brilliantlyon this land,achieving the Chinese spirit with its unique nature,but also has a significant and far-reaching impact on the world civilization,and still plays a positive role in the development of human civilization.In the new era,inheriting and innovating the culture of rites and music can not only promote the harmonious development of urban morality,civilization,but also promote the prosperity of urban culture.Therefore,the cultural image of Zibo city takes the ritual and music culture of Qi as the basis,sorts out and summarizes its cultural characteristics,integrates the cultural thoughts of modern Zibo city,and transforms and constructs its core concept of urban cultural image.We should highlight the cultural characteristics of Zibo City,establish regional city culture and emphasize the visual aesthetic image of the nation.Guided by the core concept of culture,the author creates an aesthetic cultural image with the cultural color of Qi’s rites and music and the concept of modern city culture,so as to establish the visual language of Zibo city’s cultural image.As we all know,urban cultural image is one of the ways to directly express the cultural characteristics of a city.Urban cultural image not only contains the spiritual concept of urban development,but also contains the core values and development goals of a city.Build zibo city cultural image,therefore,is to realize the intrinsic historical and cultural precipitation and external perfect unification of time spirit,is to improve urban competitiveness at the same time,make the citizens in the city of zibo culture differentiation to know and trust and kindness,to improve the identity of the citizens and the degree of satisfaction,through effective dissemination of zibo city cultural image,"osmosis" impact on the audience at the same time,the implementation of zibo city agglomeration effect and radiation effect on the development of improved. |