Research On The Construction Of Wuhan City Image Under The Three-dimensional Power Of Government,media And The Public

With the rise of online Popular cities such as Chongqing and Xi’an,more and more people are going to punch in their travel cards,bringing new momentum to the city’s development.Indeed,a good image of a city can attract investment,talents and industries for the development of the city,and then improve the competitiveness of the city.In the construction of the image of a city,the government is the direction planner,the media is the image processor and disseminator,and the public is the actor.The three together construct the image of a city.Wuhan won the right to host the 7th World Armyman’s games in 2015 and a complete success in October 2019.In this stage,the urban image planning has a certain purpose and integrity.To study the image of Wuhan City in 2015-2019,which is guided by the government,presented by the media and recognized by the public,to compare and analyze its similarities and differences,and to provide strategies for government planning and media communication,which is conducive to bridging the gap,making the three better interactive and building a more competitive image of the city.By using other scales for reference,this paper analyzes the content of the text,determines three primary categories of politics,economy and society,analyzes the word frequency and semantic network of the government work report in 2015-2019 as the sample,and investigates the government orientation;takes the content of Wuhan in Changjiang Daily as the sample,analyzes the content of the sample through the weekly sampling,and investigates the media presentation;takes the scale as the sample With the combination of multiple topics,analysis of public awareness,the study found that the gap between the three in the political image is the largest,in the social image is relatively consistent.Due to their different positions,media framework,cognitive bias and other factors,the city images presented by the three are different.The government should pay attention to the details in planning,and better cooperate with the media and the public.The media should also make a good bridge,link the government and the public,and jointly build a more positive image of Wuhan city.