| The social credibility of government affairs We Chat is the core manifestation of its acceptance by the public.Building a good social credibility is the fundamental requirement for the development of government affairs We Chat.We Chat is becoming more and more inseparable from people’s lives.Everyone can express their views on this open platform and question the government’s government affairs.As a platform for information release,We Chat not only provides a convenient information release channel for government affairs propaganda work,but also faces many challenges in government work.On this open platform for government affairs We Chat,it is inevitable to return the right to speak to the public and accept the supervision of the public.While the public expresses their opinions,it is inevitable that some irrational voices are mixed in.If government We Chat fails to maintain its social credibility at ordinary times,it will easily become passive in some events,generate negative public opinion,and eventually lose public trust.In this paper,through a questionnaire survey on the social credibility of Tianjin’s ecological and environmental government We Chat,using the Tencent We Chat public account platform as a research object,the current problems in the construction of social credibility of Tianjin’s ecological and environmental government We Chat are put forward,and by discussing the factors affecting the social credibility of government We Chat,Give reasonable suggestions to solve the corresponding problems.The article first combs the research background of the new media media represented by government affairs We Chat and the research status at home and abroad.Combining the research status of media credibility between China and the West,this paper establishes the framework of the influencing factors of the social credibility of the Tianjin ecological environment government We Chat.From the five aspects of professional literacy,news skills,social care,media background and interactivity,combined with Likert’s measurement table,the social credibility of government affairs We Chat is considered.Then through data analysis,according to the current situation and operation management of Tianjin’s ecological and environmental government We Chat social credibility,it puts forward practical countermeasures to its current problems.It is essential to change management concepts,effectively improve work practices,improve legal supervision,and improve the assessment mechanism.Focus on improving content quality,promote information disclosure,make good use of communication skills,and cater to public psychology.Focus on serving the public,enrich the communication style,and help the content presentation.To strengthen the construction of the operation team as a means to standardize the review process,strengthen positive guidance,and improve public awareness of responsibility.This article links the actual work of Tianjin Eco-Environmental Government We Chat,comprehensive data analysis,and tries to find out the method of improving the government We Chat public service from the propagation law to achieve the purpose of improving its social credibility.The challenge of constructing the media credibility of government affairs We Chat is very difficult.It requires the cooperation and joint efforts of various departments within the government. |
