Stress Sources And Stress Management Of Female Entrepreneurs In Chao Shan Area Under The Background Of The COVID-19

At the beginning of 2020,China encountered a major sudden public health event Covid-19 epidemic,which had a serious impact on social and economic development.As the main force of economic development,enterprises were most directly affected.In this dangerous war "epidemic",entrepreneurs are facing great pressure.Among them,the pressure from women entrepreneurs is even greater.In addition to the management pressure,there are also life pressure,work pressure,personal emotional pressure,and so on.what are the specific pressures faced by women entrepreneurs,To what extent do these pressures affect business development,How do they manage to cope with these pressures,The resolution of these issues will help women entrepreneurs to better cope with the difficulties and challenges that lie ahead for the business.This paper uses theories and methods such as stress cognitive interaction theory,resource conservation theory,and stress management for reference.With the pressure faced by women entrepreneurs in Chaoshan area and how to deal with the management under the background of epidemic as the main line,through the questionnaire survey and in-depth interviews to obtain data on women entrepreneurs in Chaoshan area and Chaozhou nationality.On this basis,we explored the pressure sources of female entrepreneurs in the context of the epidemic through descriptive statistical analysis.By using factor analysis method,the paper compares and analyzes the pressure faced by women entrepreneurs of different industries and different age groups.The regression analysis method is used to explore the factors affecting the pressure source and the degree of influence.The results of this study show that:(1)Overall,women entrepreneurs have a strong sense of pressure,but most of them believe that the impact of pressure is a positive impact rather than a negative one.(2)Among the 31 stressors,women entrepreneurs had a stronger sense of stress in enterprise management.(3)From the perspective of industry differences,the impact and pressure on the import and export industry,the hotel industry,the catering industry and the female entrepreneurs who are mainly engaged in the business of offline stores are larger.(4)For online business,the relative influence and pressure from apparel and the US industry are relatively small.Based on the results of empirical analysis,this paper puts forward specific suggestions on stress management from four levels of society and government,industry organizations,family support,and individual promotion.