Research On New Media Of Grassroots Rural Government Affairs In Anhui From The View Of Rural Governance ——Take Feixi County,Anhui Province,for Example

Rural revitalization is an important strategy to build a well-off society in an all-round way,and the modernization of rural governance is an important link to help achieve rural revitalization.The modernization of rural governance is a process of continuous innovation in system,technology,culture and other aspects to jointly promote the sound development of rural areas.In this process,the new media of rural grass-roots government affairs plays a crucial role.From the perspective of rural governance,this study attempts to comprehensively and objectively grasp the development status of new media of rural grassroots government affairs,analyze its problems and put forward corresponding countermeasures on the basis of field investigation of the towns under the jurisdiction of Feixi County.The operation status of the new media of government affairs in feixi County is mainly carried out from four aspects: platform distribution,operation,content analysis and text analysis.From the perspective of platform distribution,although there is an imbalance in the construction of government affairs platforms in different towns,grassroots governments also choose a more reasonable form according to the actual situation of local development.For example,wechat platform for government affairs occupies a large proportion.From the perspective of operation,although there are still insufficient channels for attention,most grassroots people are supportive and interested in the construction of grassroots new media for government affairs.Although there are insufficient promotion and publicity problems in account construction,each grassroots government account has gradually accumulated a certain number of fans in the development.From the perspective of content analysis,there is a gap in the amount of information released by the new government affairs media at the grass-roots level of each township,but they can basically achieve normal operation.Although the content types of released information are homogenized,the relatively unified release of important government news plays a certain role in guiding public opinion.From the perspective of text analysis,the quality of wechat article titles directly affects the level of page views,while the current article titles pushed by the new media of grassroots government affairs are more rigorous,and occasionally there are innovative and eye-catching titles.Through the analysis of some articles with high mass participation,it is found that the articles that grassroots people like to read are all about local information.In the process of sorting out the current situation,it can be found that there are still many problems in the concrete practice of the new media of rural grassroots government affairs,such as the imbalance of the overall development level,the lack of standardization of management and the low level of subject participation,so that the new media of grassroots government affairs cannot fully play the role of serving the rural governance.Based on the existing problems of township governments in the construction of new media of rural grassroots government affairs,this study proposes optimization strategies for the construction of new media of rural grassroots government affairs from two aspects.In terms of ideology,the functional personnel at the grass-roots level should change their ideas,accurately grasp the connotation of rural governance informatization,enhance the awareness of public service,and promote the construction of rural informatization by the government and the people.In terms of actions,grassroots government departments should improve the supervision system,improve the function setting,provide practical services,and promote diversified participation,so as to give full play to the efficacy of grassroots new media in government affairs through multiple measures.In the process of promoting the modernization of rural governance,the new media of rural grass-roots government affairs plays a role of showing the image of the government and promoting pluralistic co-governance.With the auxiliary role of new media of rural grassroots government affairs,grassroots government can better realize the functions of paying attention to people’s livelihood,observing people’s situation and delivering public opinion,so as to build a new rural society that is equal,open and shared.