Research On Affect Factors Of Travel Safety Perception Risk Of College Students

With the rapidly growing numbers of the college students,the travel safety issue of college students emerges in an endless stream.“A 19 years old college student in Hu Nan accidentally fell to death in Gui Ling Qi Xing Park”,“4 death 7 injuries! 11 female college students encounter a traffic accident on their way to Xue Xiang”,“In October 30 th,2019,a senior female students fell from the cliff of the west peak observing deck of Hua Shan mountain.” The risk of colleges students travel is unavoidable,and because of the specific group characteristic,the factor of risk perception is different from other groups.In order to guarantee the safety and long-term development of college students’ travel,the research on the risk perception of tourism safety becomes significant.Thus,this paper demonstrates the research background and significance,the research status of both home and abroad,research content and measures,research methods and frame(first chapter).And based on that,through the organization on the theory of college students’ travel safety risk,defining its concept,summarizing its theories(second chapter),and then take college students as subject to build a college students’ travel safety risk perception model and study the factor of college students’ travel safety risk perception,then propose a hypothesis of college students’ travel safety risk(third chapter).By using the descriptive analysis,factor analysis,regression analysis,cluster analysis,paired t-test,matrix analysis etc.on the data from the survey to quantize the safety perception risk of college student’s travel(fourth chapter).Studies have shown:(1)College student’s travel safety risk is the possibility of all sorts of danger and accident which caused by the interplay among uncertain factors that college students may encounter when they on the tour,and its characteristic includes relative concentration,easily trigger,none reference etc..(2)There are 6 perceptive risk dimensions and 23 perception factors which affect college students’ travel safety.And the six perceptive risk dimensions includes behavior risk,cognitive risk,environmental risk,natural and social risk,managementrisk and characteristic risk.(3)College students’ perception on all risk dimension and factors is different.They have a the most strong perception on management risk and behavior risk,on the contrary,they have less perception on environmental risk,natural and social risk.Moreover,gender,age,experience of travelling,safety consideration will affect the acuity when college students perceive the safety risk of travelling.(4)By using factor analysis,matrix analysis and amend the results,we can conclude the 23 risk factors which affect college students’ travel safety into 3 main risk factors,10 important risk factors,6 normal risk factors and 4 relatively unimportant factors.Based on this,we can propose suggestions on regulating college students’ safety education system,safety risk warning system,perfecting college students’ safety guarantee system,purifying information access online of college students and promoting the supervision ability of tourism Administration.