| Northeast Jiangxi is located in the northeast of Jiangxi Province and is a major strategic deployment location for Jiangxi Province to promote regional economic development and reform.As a pillar industry in northeastern Jiangxi,the sports tourism industry has become a new feature of the development of tourism in northeastern Jiangxi under the background of the country’s "speeding up the development of sports tourism".This article is based on the "Several Opinions of Jiangxi Provincial People’s Government on Supporting the Opening and Cooperation of Northeast Jiangxi and Promoting High-Quality Leap-forward Development" implemented by Jiangxi Province at the end of 2019,and combined with the "On Vigorously Developing Sports" jointly issued by the National Tourism Administration and the State Sports General Administration."Guiding Opinions on Tourism" and other policy guidance documents,In order to meet the urgent needs of regional economic construction and the vigorous development of sports tourism,the demand for consumption space of sports tourism will be further expanded,actively promote the regional integration of sports tourism in Northeast Jiangxi The proposition put forward for pattern construction.This article believes that exploring the development strategy of regional integration of sports tourism in Northeast Jiangxi will help to promote the rationalization of sports tourism resource allocation.Reasonable sports tourism resource allocation can not only greatly improve the efficiency of resource utilization in the region,but also create higher levels for the cities in the region.The economic benefits of this area will enhance the regional influence of sports tourism in Northeast Jiangxi,and make it a well-known sports tourism destination in the country,increase the core competitiveness of Northeast Jiangxi and even Jiangxi Province,and establish a new image of regional sports tourism in Northeast Jiangxi.This article takes the construction of the regional integration of sports tourism in Northeast Jiangxi as the research object.Firstly,it uses the method of literature data,field surveys,expert interviews,GIS spatial analysis and logical analysis to analyze the factors that affect the construction of the regional integration of sports tourism in Northeast Jiangxi.Objective and reasonable analysis,followed by the use of SWOT analysis to demonstrate the feasibility of constructing the regional integration of sports tourism in Northeast Jiangxi,and then use the "point-axis" as the theoretical basis for guiding the construction of the integrated spatial planning of sports tourism in Northeast Jiangxi,combined with SWOT analysis As a result,scientifically selected 5 sports tourism "regional growth poles" and 12 development nodes in northeastern Jiangxi,as well as 9 development axes,and finally determined five sports tourism centers,three development axes,and two sports tourism areas in northeast Jiangxi."From points and lines to planes" spatial planning.According to the research,the current internal advantages and disadvantages,external opportunities,and challenges of Northeast Jiangxi in constructing the regional integration pattern of sports tourism are as follows.In terms of advantages,Northeast Jiangxi has good geographical location conditions,good social and economic development,and natural Unique resources,unique folk sports culture,scattered and complementary sports tourism resources,superior traffic conditions,and complete supporting service facilities;in terms of opportunities,Northeast Jiangxi is currently in the era of multiple national policy support and institutional guarantees,and tourism economy.The rapid development of the country and the plethora of opportunities for sports events to be held in many places in northeastern Jiangxi.In terms of disadvantages,the overall planning awareness of sports tourism in northeastern Jiangxi is weak,the protection of folk sports culture is insufficient,and the development of tertiary industries in various cities in the region is unbalanced.Part of the sports tourism content is too singular and lack of connection.In terms of challenges,Northeast Jiangxi is facing the diversion phenomenon of the extremely competitive sports tourism external market,as well as the dilemma of being trapped by administrative barriers and the difficulty of internal benefit distribution.In response to the above analysis results,the relevant suggestions are as follows:(1)Fully grasp the policy dividend,optimize the infrastructure configuration in Northeast Jiangxi,and continuously strengthen the "same city effect" in Northeast Jiangxi,so as to enhance the sports tourism experience in Northeast Jiangxi;(2)Further improve Sports tourism resource type pedigree,realize the diversification strategy of sports tourism resources in northeast Jiangxi,increase the richness of sports tourism resources in northeast Jiangxi,and meet the diverse needs of different tourists;(3)Establish a government-led sports tourism field in the three northeastern cities of Jiangxi The benefit coordination and distribution mechanism fundamentally guarantees that sports tourism in all districts and counties in northeastern Jiangxi can be coordinated and developed;(4)Prioritize the creation of high-end boutique sports event brands,The fame of North-East Jiangxi’s sports tourism is complete,and it is designed to improve tourism and sports in the poorest regions.(5)Strengthen the protection of folk sports culture in Northeast Jiangxi and Yingtan City’s investment in the tertiary industry;(6)Establish a big data information sharing platform for sports tourism in Northeast Jiangxi to promote the upgrade of sports tourism image in Northeast Jiangxi,Coordinate the development of the overall pattern of regional integration of sports tourism in Northeast Jiangxi. |
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