Teaching Research Of E-Commerce Specialty Project Course In Secondary Vocational Schools Based On School-Enterprise Cooperation

With the rapid development of e-commerce,the demand for talents in e-commerce industry is becoming higher and higher,which puts forward higher requirements for the education of e-commerce major in secondary vocational schools.For improving the current situation of e-commerce teaching in secondary vocational schools and improving the quality of talent output,and implementing the State Council’s policy of "deepening the integration of industry and education" in vocational education,Guangzhou A School launched an integrated teaching reform.This paper takes the course of Online Store Decoration of e-commerce major in secondary vocational school as an example to discuss the reform of e-commerce specialty curriculum from the angle of cooperation between school and enterprise.This paper adopts the methods of literature research,interview,questionnaire survey and experimental research.Through the literature research method,the research status of "school-enterprise cooperation" project curriculum in the field of secondary vocational education is understood by experts and scholars at home and abroad.Through the investigation and interview of many e-commerce enterprises,peer vocational colleges,teaching teachers of e-commerce department,more than 100 graduates of e-commerce major in the past five years and more than 100 students of e-commerce major,this paper analyzes the present situation of cooperation between schools and enterprises in secondary vocational e-commerce specialty,and the problems of teaching content,teaching method and evaluation method,old hardware and software resources of teaching,insufficient practical training courses for students,and probes into the causes of the problems from three aspects: students,teachers and schools.At the same time,the strategy of "curriculum reform with the goal of improving professional ability" is put forward,which mainly includes: teaching content keeping pace with the times,introducing real projects of enterprises,enriching teaching forms and introducing enterprise mentors,attaching importance to practical courses and organizing participation in enterprise practice,diversified evaluation methods,introducing enterprises to participate in evaluation,and promoting teachers’ literacy.The core of implementing the reform strategy is to carry out the curriculum reform and the project curriculum of school-enterprise cooperation.Taking Dingxin Biotechnology as an example,the author embeds the real project into Online Store Decoration" to develop the project curriculum.Through a large number of research and discussion,this paper expounds the steps of project curriculum development,combs out the typical work tasks and professional abilities corresponding to the main positions of e-commerce,constructs a new integrated curriculum system,analyzes the representative work tasks corresponding to the typical work tasks,formulates the curriculum standards of the Online Store Decoration project,develops the curriculum resources of the Online Store Decoration project,and carries out the pilot teaching of the project curriculum.To sum up,through participating in the integrated curriculum reform group,this paper has carried out a large number of market research,analyzed the existing problems of e-commerce teaching in secondary vocational schools,put forward the project curriculum reform strategy based on school-enterprise cooperation,developed the project curriculum resources of Online Store Decoration and demonstrated the whole process of project curriculum implementation.