Investigation And Research On The Application Of Project Pedagogy In The Online Advertising Production Course Of Secondary Vocational Schools

In recent years,the state has increased its investment in secondary vocational education,and while the reform of the basic education curriculum is accompanied by the reform of the curriculum of secondary vocational schools,the reform of the curriculum of secondary vocational schools is also advancing in an orderly manner.Among them,project-based teaching advocates the use of heuristic,inquiry-based,participatory and cooperative teaching concepts,so it has been widely used.In the ecommerce major of secondary vocational schools,"Online Advertising Production" is a practical and interdisciplinary e-commerce professional skills course,which is an important part of the online store editing course of secondary vocational schools,in which teachers generally adopt project-based teaching.This paper takes the application survey of project teaching in the teaching of "Network Advertising Production" in secondary vocational schools as the research direction,summarizes and analyzes the application status,finds out the shortcomings of project teaching in the implementation process,and then puts forward corresponding suggestions and countermeasures for the problems existing in the implementation process of project teaching.Based on the constructivist learning theory and the "do-to-learn" education theory,this study investigates the application of project teaching in the course of "Network Advertising Production" of e-commerce majors in secondary vocational schools by using research methods such as literature research method,questionnaire survey method,interview method and observation method.Drawing on the scholar’s classroom observation scale,the classroom teaching is observed and analyzed,and the SPSS is used to conduct a series of analysis of the recovered data,and the interview results are explained,and the problems in the application process are found,the causes of the problems are analyzed and specific and targeted suggestions are put forward to improve the application and development of the project teaching in the "Network Advertising Production" course.After investigation and research,it was found that the project teaching in the "Online Advertising Production" course had problems such as relatively old project conception,formalization of project situation design of online advertising production course,poor group cooperation effect during project implementation,insufficient connection between online advertising production and related courses,and single project evaluation method of online advertising production course.Suggestions such as optimizing group management in the implementation of the project,organizing teachers related to online advertising production to prepare lessons for project cooperation,and strengthening the evaluation scope and strength of online advertising production courses,so as to improve the teaching effect of the application of the project teaching method in the "Online Advertising Production" class,and also provide reference for the future development of the school.