| The market is changing more rapidly,the traditional barriers to market entry are reduced,the competition for commodities is becoming increasingly fierce,and the phenomenon of homogenization is serious.At the same time,consumer needs are changing rapidly.Shaping the development needs of the new era.Brands need to continue to evolve to maintain freshness and relevance.With the emergence of new media,it provides a development space for brand image design and presents a diversified development trend.Therefore,the brand must flexibly adapt to the needs based on the core principles.his article draws on the general principles of inheritance and mutation of brand genes as inspiration,analyzes the relationship with the development trend of the brand's visual image flexible design,and the process of flexible design also inherits the brand gene on the visual level,and then carries out the image's variation extension.Since the flexible design is particularly unique and not applicable to any brand,this article collects cases to conduct statistical analysis on the applicable fields of the brand's visual image flexible design.In this way,through quantitative research on the internal motivation of the trend of brand visual image flexible design-consumer demand,from two dimensions of personal emotion and personal experience research and investigation,we have summarized the brand visual image flexible design in the new era Demand,their consumption concept is more individualized,focusing on emotional identity claims;eager for group identification,focusing on group belonging claims;focusing on experience,focusing on experience consumption claims.Finally,the smart design principles are summed up with the case.According to the three needs of consumers obtained in the previous survey,the emotional strategies,sense of belonging,and experience strategies of the smart design are analyzed according to the three needs,and supported by domestic excellent cases.Practice verification strategy. |
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