Research On Marketing Strategy Of Y Children's Art Education Company

At present,China's primary and secondary education sector is in the process of continuous reform and innovation.On the one hand,it puts forward suggestions to prohibit schools from offering various cultural training courses;on the other hand,it emphasizes the full implementation of quality education to promote the all-round development of students.The promotion of the policy provides opportunities for the development of quality-oriented education and training institutions.A variety of sports,music,art and dance training and education institutions have gradually emerged and increased sharply in the past two years.Y children's art education company is a typical representative company in this context,mainly engaged in children's dance education and training.As the society has higher and higher requirements for children's dance teaching and training,the development of children's dance industry is gradually moving towards marketization and industrialization.In the face of increasingly fierce market competition,y children's art education company's previous marketing methods gradually fail.Although it has also adopted a series of marketing strategies to recruit and retain students,it still relies on traditional experience to guide its marketing work without the guidance of modern marketing strategy,which gradually affects its market competitiveness and thus affects its brand development speed.Through the modern marketing theory and the actual development of y children's art education company,combined with literature research,the combination of theory and practice,on-the-spot investigation and case analysis,this paper first analyzes the marketing status of y children's art education company,and obtains the problems existing in the company's marketing;secondly,it uses PEST analysis and SWOT analysis to analyze y children's art education company This paper analyzes the external environment of y children's art education company,obtains the improvement and development direction of y children's art education company's marketing;uses STP strategy to analyze y children's art education company's market positioning strategy again,and puts forward y children's art education company's marketing strategy on this basis;finally,according to the actual situation of y children's art education company,from y children's art education company's products,teachers,enterprises In order to improve and optimize the marketing strategy of y children's art education company,improve the market competitiveness of y children's art education company,make y company better adapt to the changes of marketing environment,obtain significant economic benefits with lower marketing cost,and provide customers with satisfactory dance art education products and services To achieve the stable expansion of Y company.At the same time,the research on marketing strategy of y children's art education company can enrich the research on marketing strategy of art education and training enterprises,hoping to provide some reference for the development of marketing strategy of children's dance education and training industry.So as to help strengthen their own marketing management,formulate appropriate marketing strategies,and standardize the development of children's art education and training industry.