Research On Marketing Strategy Of G Professional Master Training Center

In recent years,postgraduate entrance examination has gradually become a trend,and the scale of postgraduate entrance examination training market has been expanding.However,there are a large number of homogeneous postgraduate entrance examination training institutions on the market,which virtually intensifies the degree of market competition and makes postgraduate entrance examination training institutions have greater exploration needs in marketing.As more and more postgraduate entrance examination training institutions enter this field,it also increases the pressure of market competition,especially for some small and medium-sized training institutions,which forces small and medium-sized training institutions to pay more attention to marketing.As a small and medium-sized training institution specializing in pre-examination training for MBA and other professional masters in Chengdu,G professional master training center is also facing the above problems.For a long time,the company has paid more attention to the marketing,but it lacks scientific and systematic theoretical guidance and effective marketing tools,so there is still a big gap with the ideal effect.Therefore,how to tailor a more scientific and efficient marketing strategy to help it gain competitive advantage in marketing and help the company's long-term development is undoubtedly the core problem facing the company.This paper takes G professional master training center as the research object.Firstly,it combs the relevant theories of marketing strategy;Secondly,PEST analysis method and Porter's five forces model are used to analyze its macro environment,industry environment and internal resources;Then it analyzes the marketing status of G professional master training center,investigates the marketing status of G professional master training center through the combination of questionnaire survey and interview survey,and analyzes some problems and reasons existing in the company's current marketing on this basis.It is found that the problems are mainly manifested in the following aspects: the characteristics of core products are not prominent,lack of competitiveness,inaccurate price positioning,weak market acceptance,weak control ability of marketing channels,single promotion means and so on.The main reasons are inaccurate market positioning of core products,lack of sufficient research on the market,failure to establish a perfect marketing channel management mechanism,lack of scientific marketing concept of the marketing team,etc.Finally,according to the survey results,the market is subdivided and positioned by using STP theory,and then the corresponding improvement suggestions are put forward in terms of product strategy,price strategy,channel strategy and promotion strategy,and the corresponding guarantee measures are put forward for the implementation of the improvement strategy.Through the research of the marketing strategy of G professional master training center,it is hoped that the achievements not only can provide basic ideas for optimizing its marketing strategy,but also have certain reference values to some small and medium-sized institutions facing similar marketing difficulties.