| The Chinese culture is rooted in Confucianism,and the Chinese liquor is rooted in Fenjiu.Throughout the long history,the Chinese liquor culture represented by Fenjiu has been in continuous succession for 6000 years.Fenjiu culture is compatible with Chinese civilization,creating a brilliant Chinese liquor culture.Fenjiu is not only the Fenjiu of Shanxi,but also the fine wine of Chinese civilization.However,with the decline of Shanxi since modern times,Fenjiu has also declined due to the rampant use of counterfeit liquor,gradually withdrawing from the first tier liquor market.The documentary "Cracking down on Counterfeiting in Action-Fenjiu Enterprise Counterfeiting Fidelity" truthfully records the anti-counterfeiting work of Fenjiu Enterprise Market Inspection Center in the form of video footage.The narrative logic of the documentary is divided into three parts.Firstly,it tells the glorious history and origins of Fenjiu,but it has fallen into desolation due to the difficulties caused by the fake alcohol case since 1998;The second is to deeply record the anti-counterfeiting process of the Fenjiu Enterprise Market Inspection Center,showcase some of the methods used by illegal personnel to produce and sell counterfeit goods,comprehensively record the inspection center’s inspection of the terminal market,logistics distribution,and the encirclement and suppression of source dens,until the destruction of counterfeit and inferior liquor,making positive contributions to the purification of the Fenjiu market;Finally,it is narrated that with the unremitting efforts of tapping into the source and intercepting the river,Fenjiu Enterprise has achieved rebirth in the new century and embarked on an important strategic layout for comprehensive revitalization.Through the inspection of counterfeit liquor by the Market Inspection Center of Fenjiu Enterprises,Wu Rongqian,and the Changzhi Department,we comprehensively demonstrate the important work functions of Fenjiu Enterprise Anti Counterfeiting Office in cracking down on counterfeit infringement,maintaining market order,and protecting the reputation of Fenjiu brand.The documentary creation elaborated a complete record of the creative process of "Cracking down on Counterfeiting in Action-Fenjiu Enterprise Cracking down on Counterfeiting with Fidelity" : from the background of the topic selection to the current research status of documentary creation,from creative conception to preliminary planning,on-site research,and even practical shooting activities,as well as all details of editing and packaging work.The first part of this article comprehensively elaborates on the background of the topic with the theme of anti-counterfeiting and authenticity in Fenjiu enterprises.With "food safety" as the core and Fenjiu brand revival as the starting point,it can enhance the audience’s attention to the national brand power and also supplement the relevant theories of practical research on anti-counterfeiting and authenticity in liquor enterprises.The second part comprehensively elaborates on the specific narrative content of the documentary,including the narrative elements and structure of the documentary creation,and elaborates on the innovation of this documentary.The third part provides a detailed record of the preliminary planning work for "Cracking down on Counterfeiting in Action-Fenjiu Enterprise Cracking down on Counterfeiting with Fidelity",including theme determination,on-site research,and preparation work for writing shooting schedules,interview schedules,and split shot scripts.The fourth part focuses on the specific on-site shooting process,comprehensively elaborating on the actual shooting methods and camera use of documentaries.The fifth part elaborates on the complete production process of post production.The final part is an experience summary of the entire creative activity,exploring the gains and shortcomings in the creative process.It is a profound analysis of the documentary’s creation. |
