Research On Digital Dynamic Graphic Design Of Intangible Cultural Heritage Elements Of Qiang Embroidery

As the cultural confidence of our people increases,more attention is being paid to the protection and transmission of the intangible cultural heritage(ICH)of ethnic minorities.Qiang embroidery is a folk art produced by Aba Prefecture,Sichuan,which is the main settlement of the Qiang minority.In 2008,Qiang embroidery was listed as a national intangible cultural heritage,which proves its high research value.Qiang embroidery is the crystallization of the wisdom of the Qiang people with its bright colors and diverse embroidery methods,and it fully demonstrates the ethnic aesthetics,as well as the living habits and customs and culture of the Qiang people,and is a symbol of the Qiang characteristics of innovation and development.With the development of technology,there are gradually more researches and applications in the digitalization of Qiang embroidery,which help Qiang embroidery to be better protected and inherited.This topic is selected from Qiang embroidery,which is an intangible cultural heritage,and takes Qiang embroidery embroidery patterns as the research object,and introduces digital dynamic graphic design into it,aiming to explore the digital dynamic graphic design method of Qiang embroidery elements and to carry out design practice.This paper uses survey visits,field research,literature review,practical analysis,and interdisciplinary research methods to lay a solid foundation for this research.Firstly,we conducted a field survey in Aba Prefecture,Sichuan Province to collect first-hand information on Qiang embroidery from several Qiang embroidery non-heritage museums and museums and analyzed and interpreted them to explore the ethnic cultural genes and ethnic memories behind the patterns,which provide reference values for innovative design applications of Qiang embroidery.At the same time,we analyze the current situation of digital and non-heritage dynamic graphic design of Qiang embroidery by domestic and foreign scholars in the background of the selected topic;secondly,we study the origin and development of Qiang embroidery,the representation and connotation of the patterns,and the theory and current situation of digital dynamic graphic design,"Finally,we investigate the digital dynamic graphic design method of Qiang embroidery non-heritage elements,and put Qiang embroidery into this method for design experiments,so as to prove the application value of the research contents.By analyzing the cultural heritage of Qiang embroidery and extracting the cultural symbols of visual,behavioral and spiritual layers of Qiang embroidery,and combining them with the visual,motion,auditory,time and narrative layers of dynamic graphic design,this paper summarizes the digital dynamic graphic design method of Qiang embroidery non-heritage elements and applies it to the design practice of Qiang embroidery non-heritage cultural inheritance and protection,providing reference cases for the innovative design of Qiang embroidery non-heritage,and contributing to the preservation and dissemination of Qiang embroidery non-heritage.It also contributes to the protection and dissemination of Qiang embroidery.