Research On The Public Opinion Guidance And Coordination Mechanism Of Art Undergraduate Colleges In The Era Of Converged Media

Ideological construction has always been an important part of China’s spiritual civilization construction.Under the background of socialist culture and ideology in the new era,the domestic research on the overall construction of public opinion in Colleges and universities began in 2007.Generally speaking,the research time is short and the theoretical research is not sufficient.Public opinion in Colleges and universities conveys students’ emotions,highlights students’ three views,and also affects the safety and stability of the campus.During the investigation and understanding of undergraduate colleges and universities,especially art undergraduate colleges and universities,it is found that they do not pay enough attention to the guidance and coordination of campus public opinion,the management is not perfect,there are frequent public opinion events in the school,and many campus public opinion have been transformed into social hot issues,which have a negative impact on students’ psychological construction,the formation of values and the campus image to a certain extent,If it is not guided and controlled,it will affect social security and stability.Based on public management relations and relevant theoretical basis,this paper deeply excavates and refines typical public opinion cases or events in society and campus,and analyzes the attitude,mechanism and ability of art undergraduate colleges in dealing with public opinion at this stage.Based on the commonness of public opinion and public opinion guidance in Colleges and universities,explore the characteristics of public opinion guidance in art colleges and universities,clearly analyze the causes and manifestations of public opinion in art colleges and universities,study the public opinion guidance and coordination mechanism in line with art colleges and universities,and provide more systematic and specific ideas for art colleges and universities to deal with public opinion,Improve the ability of art colleges to deal with public opinion crisis.Promote the establishment of a comprehensive integrated,rich perspective,diverse forms and three-dimensional public opinion guidance system in art colleges,build a new matrix and management mechanism for public opinion guidance in art colleges,strengthen students’ positive awareness of public opinion guidance,and enhance the appeal and influence of art colleges.