Research On The Development Strategy Of JH Pension Service Company

In recent years,the aging of China’s population is becoming a serious social issue.With the improvement of the medical level,the life span of Chinese people is gradually lengthening.In front of the huge population base in China,the elderly population is increasing rapidly.The pension has become a problem that every family needs to face.The negative effects of the one-child policy in the last century,as well as the great pressure from childbirth and work,make the social pension problem continue to ferment.Therefore,the Party and the state have launched a lot of positive policies to raise the pension problem to a strategic position.Pension institutions at all levels of the country and society have seized the opportunity to participate in the market competition,how to grasp their own advantages in the pension industry,to meet their own needs,to find suitable development positioning and suitable for the long-term development of the enterprise strategy,for each pension institution is crucial.This article selects the first-tier cities in the high-end endowment institutions endowment JH company as the research object,combined with a large number of references at home and abroad,with an ageing population pension problem as the research background,the present problems and JH pension market opportunities and threats were analyzed,and the contact JH endowment for more than 10 years of experience in the pension market,Using PEST and SWOT analysis tools to do a comprehensive analysis of the current macro and micro environment of JH pension,on the basis of full analysis to gradually determine the strategic and long-term development strategy suitable for JH pension company.After a comprehensive analysis,combined with the market environment,the positive growth strategy is initially selected as the long-term development strategy of JH Pension Company at this stage.Under the clear strategy,this paper also formulated more comprehensive measures for the future development of JH Pension Company.At present,the company is positioned at the middle and high-end level,so it needs to make full use of its strengths and avoid its weaknesses.In terms of business development,it needs to build an online pension service platform,improve the efficiency of the company’s capital use,control costs,increase the company’s profit points,optimize the profit model,connect online and offline services,and improve the sense of service experience.In terms of management,flat management should be advocated and departments should be strengthened to ensure the implementation of reform with a perfect system.At the same time,it is necessary to guarantee the improvement measures of the company in various aspects such as manpower,capital and brand.From the practice of JH Pension company,all the measures obtained from the final analysis are returned to practice to help JH pension company to a higher level.The problems discussed in this paper will also provide some reference for institutions in the pension market in the future.