A Study On The Influence Of Station B On Young People’s Values

With the popularization of Internet technology,many young people actively or passively enter a virtual space that co-exists with the real society,which makes most young people have a great impact on their own ideas and values while using new media.In this process,because of its content production mode,bullet screen features,diverse interest circles,flourishing subculture and other characteristics,Station B is deeply loved by "indigenous people" in the Internet era.It has become an inertial living field of contemporary youth groups,constantly meeting their needs for information acquisition,learning entertainment,expression and self-improvement.While enjoying convenient and efficient services,young people are inevitably affected by the platform and its negative ideology,which prevents them from making rational value choices and building correct values.The value orientation of young people is very important to the society.They are the backbone of the new era and the new journey,and they are the new force to promote the modernization of China.Therefore,it is urgent to study the influence of B station on the values of young people,and it is also an important subject facing the ideological and political education of the network.Based on the study of the impact of Station B on youth values,this paper aims to propose countermeasures to deal with the negative impact of Station B on youth values.Firstly,through reading the data,the youth values and related theoretical foundations are sorted out,and the generation,development and characteristics of station B and the intrinsic relationship between station B and youth values are discussed.Secondly,through questionnaire survey and content analysis,the positive and negative influences of young people’s values in the process of using Station B are explored,and the reasons for the negative impact are analyzed.Finally,according to the analysis of the negative impact and reasons brought by station B on the values of young people,countermeasures were put forward from four aspects: communication subject,communication content,communication carrier and communication environment,respectively,to strengthen the construction of the subject and enhance the attractiveness of value content.Optimize the communication content and improve the effect of value communication;Enrich the communication carriers and broaden the transmission paths of values;Purify the communication environment,protect the "ecosystem" of value communication,so that Station B can take the initiative to assume the social responsibility of guiding and shaping youth values,standardize online communication content,purify the ecological environment of the platform,disseminate the core values of socialism,and help young people establish values that resonate at the same frequency as the realization of the great rejuvenation of the Chinese nation.