Research On Influencing Factors And Improving Countermeasures Of Regional Business Environment Satisfaction In The Post Epidemic Era

"Business environment is productivity",business environment directly reflects the results of public governance of local governments,but also the construction of "service-oriented" government is an important grip."Government service is good,the people say it",the level of business environment construction is,to some extent,the evaluation of the satisfaction of market players on the business environment.Enterprises are the source of vitality and resilience of China’s market economy,and they are also the main force to relieve and stimulate market vitality in the post-epidemic era.Since the emergence of the new epidemic,the development and transformation and upgrading of enterprises have become more dependent on the government’s choice of behavior and more in need of a good business environment.Most existing studies on business environment focus on defining concepts,constructing indicator systems and proposing optimization paths,but there is a lack of examination of factors affecting regional business environment satisfaction,and a lack of countermeasures for optimizing business environment in the post-epidemic era.Therefore,this study adopts a combination of qualitative and quantitative research methods based on theoretical references and empirical facts from the perspective of market players to explore the factors influencing regional business environment satisfaction and countermeasures to improve it in the post-epidemic era.This study focuses on "What is business environment satisfaction?" "What are the factors affecting regional business environment satisfaction in the post-epidemic era?" "How do these factors contribute to the satisfaction of regional business environment?" The three research questions are "literature review-model construction-empirical analysis-countermeasure suggestions" as the main line of research.Firstly,we systematically sort out and code the relevant literature and interviews with the help of the theoretical approach,explore the connotation and extension of the concept of "business environment satisfaction",analyze the potential influencing factors of regional business environment satisfaction,and construct a theoretical model;secondly,we test the theoretical model and the proposed hypotheses through empirical analysis;finally,based on the results of the study,we test the theoretical model and the proposed hypotheses.Finally,based on the results of the study and the actual work of optimizing the business environment in Xuzhou City,countermeasures and suggestions for improving the business environment in Xuzhou City are proposed.The study shows that:(1)satisfaction with the business environment is an objective measure of the psychological state of market participants’ actual perceptions of the governmental environment,market environment,policy environment and rule of law compared with their expectations.(2)The factors affecting the satisfaction of business environment in the post-epidemic era include the level of e-government,the quality of market supervision,the interaction between government and business,and the perceived value of business environment.(3)The level of e-government,the quality of market supervision,and the interaction between government and business are important antecedent variables affecting the satisfaction of business environment,among which the level of e-government has a significant positive impact on the satisfaction of regional business environment,and the perceived value of business environment plays a partial mediating role,with the mediating effect amounting to16.94%;the quality of market supervision and the interaction between government and business need to further influence the satisfaction of business environment through the perceived value of business environment.The perceived value of business environment plays a fully mediating role,with 54.55% and 62.37% mediating effects respectively.Based on the above findings,and taking into account the actual construction of the business environment in Xuzhou City,we propose countermeasures to improve the satisfaction of the business environment in Xuzhou City and optimize the regional business environment: the level of e-government services,the quality of market supervision and the interaction between government and business are important factors in the evaluation of the satisfaction of the local business environment by market players in Xuzhou City,and the optimization of the regional business environment can be based on the perception of quality,through improving the governance capacity of e-government,strengthening the quality of market supervision,and improving the quality of business environment by enterprises.In addition,we can strengthen the quality of market supervision,make the best use of the enterprise,tolerate prudent supervision,promote the administration according to law and other measures and means,and strive to build the relationship between government and business.Perceiving the value of the business environment as an important guide for reform,we must continue to change the concept of development management,concern for the real perception and real needs of market players,and continue to promote the value of co-creation between government and enterprises to further enhance market players’ satisfaction with the regional business environment and help the regional economy develop with high quality.