Research On The Evaluation And Optimization Of Female Sales Personnel Incentive System Of P Insurance Q Branch Company

In recent years,China’s insurance industry has developed vigorously,the demand for insurance has been growing,and the number of insurance companies has increased sharply.However,insurance salesmen also have many problems such as uneven quality and high mobility.In order to retain insurance sales talents and improve the quality of sales personnel,it is urgent to optimize the incentive system of insurance companies,strengthen the incentive and training of sales personnel,and further stimulate the work potential of sales personnel.Based on the fact that women account for a very high proportion of insurance salesmen,this thesis takes the female salesmen of P Insurance Q Branch Company as the research object,takes the current situation of the incentive system of the female salesmen of P Insurance Q Branch Company as the starting point,draws on the research experience and research results of many scholars at home and abroad on the incentive indicators of employees,investigates the incentive system of the salesmen of P Insurance Q Branch Company,and analyzes its existing problems;Based on this,the index system of the influencing factors of the incentive system for female salesmen of P Insurance Q Branch was constructed,and the research data were obtained through questionnaire survey.The weights of the influencing factors were determined by AHP model,and the problems and severity of the incentive system were calculated by fuzzy set evaluation.The research results show that the female salesmen of P Insurance Q Branch Company pay more attention to material incentives than to spiritual incentives,and pay more attention to the spiritual incentives including the sense of belonging and respect incentives,promotion system incentives,career planning incentives,and so on.At present,there are certain problems in the spiritual and material incentives provided by Q Branch Company for female salesmen,such as unreasonable material incentive structure,low basic salary,and insufficient welfare incentives,The implementation of spiritual incentives is low,and the methods are not targeted.Based on the above results,this thesis puts forward the optimization strategy of the incentive system for female salesmen of P Insurance Q Branch Company from three aspects of enhancing the incentive effect of basic salary and welfare,enriching the spiritual incentive and other optimization strategies,and puts forward the guarantee strategies in four aspects of organization,system,culture and training.The research in this thesis can effectively solve the dilemma of female sales-type talent drain in the sustainable development of P Insurance Q Branch,and provide experience for the same type of domestic enterprises to achieve sales-type talent incentive.